Article Marketing is a form of advertising. You have to write articles on niche topics closely related to your business and then submit those articles to article submission sites.
Article Submission sites has a "bio box" at the end of the article. In this secion you can write about yourself, your business and you can also include link back to your website.
When you write articles your web site benefits gains relevant traffic. Website's page rank will improve due to the increasing number of back links(links from article submission websites).
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