Source: Melissadata.com
The teen market is growing in a big way, and today's teens are ready to buy through the mail. When introducing a product to the teen market, direct mailers will encounter several problems when making their list selections. The first is the lack of quality direct mail responsive names. There are precious few response lists available for the teen market. As a result, teen marketers must rely more heavily on the use of compiled and enhanced lists. Once they have used every quality response name they can get their hands on, teen marketers should carefully select names from the recently burgeoning number of enhanced and compiled teen lists using tight demographic selects. Another dilemma often run into by teen marketers is to whether to mail to the parent's name or the child's name. Assuming that you are offering a quality product that is not offensive, it makes no difference who you mail to. Ultimately the parent's will view and approve the purchase prior to response, regardless of whose name is on the mail piece.
Tuesday, March 31, 2009
Are you losing web generated leads?
According to InsideSales.com, web-generated leads lose their potential by 6X if you don't respond within the first hour. These are the leads that you receive as emails when a prospect submits an online form in your web site or, when a lead vendor forwards you details of a potential customer.
Automating your leads processing with eMail-Lead Grabber Excel is one sure-enough way to significantly improve your web lead response time.
eMail-Lead Grabber Excel is an email processing automation solution that extracts data from your email messages and transfers them to Excel Spreadsheet or csv format (data export).It also sends auto response follow-up whenever a prospect fills up an inquiry form on your website.
Responding immediately to web leads is very important for any business because you never know which lead would be your potential customer. Your prospects always expect a quick response and so, prompt follow-up of web generated leads becomes very vital.
To know more, Click here
To download the fully functional trial version, Click here
Automating your leads processing with eMail-Lead Grabber Excel is one sure-enough way to significantly improve your web lead response time.
eMail-Lead Grabber Excel is an email processing automation solution that extracts data from your email messages and transfers them to Excel Spreadsheet or csv format (data export).It also sends auto response follow-up whenever a prospect fills up an inquiry form on your website.
Responding immediately to web leads is very important for any business because you never know which lead would be your potential customer. Your prospects always expect a quick response and so, prompt follow-up of web generated leads becomes very vital.
To know more, Click here
To download the fully functional trial version, Click here
Thursday, March 26, 2009
Why to Tie Marketing to Time, Not Money
Source: WallStreet Journal Blogs
By Kelly Spors
In today’s recession, many small businesses may think it’s wise to tie their marketing to money and value to appeal to cash-strapped consumers. But perhaps they should tie it to something else of considerable value: time.
To test their theory, the researchers set up a lemonade stand — staffed by two six-year-olds for authenticity — and tested the effect of three different signs. The first sign said “Spend a little time and enjoy C&D’s lemonade.” The second one said “Spend a little money and enjoy C&D’s lemonade.” And the third one said “Enjoy C&D’s lemonade.” Customers were asked to pay any amount between $1 and $3 for a cup of lemonade and then were questioned afterward about their impressions of the lemonade.
The experiment showed that the sign that stressed time brought in twice as many passersby who ultimately paid twice as much than when the signing stressing money was posted. Those customers who bought with the sign mentioning time also reported liking the lemonade more than the others.
In another experiment, the researchers asked college students about their Apple iPods. One group was asked how much time they spent on it and another group on how much money. Those asked about time expressed liking their iPod a lot more than those asked about the money spent on it.
The researchers uncovered one exception to the rule. When companies market items purchased for prestige, such as luxury cars, jewelry or designer jeans, focusing on the monetary value can be more effective than time and experience. They think it’s because the owners value just owning those products more than the time spent with them.
So what are the takeaways for real businesses? Prof. Aaker told Stanford GSB News that the results suggest businesses should spend more time thinking about how their product or service improves the lives and happiness of their customers and draw their advertising and marketing campaigns around those attributes rather than tying marketing to money.
But even just using the word “time” in marketing, and steering clear of mentioning money, can make a difference. “In the context of a real business, conducted among a variety of consumers, this experiment shows that merely mentioning time rather than money in a product’s marketing materials can make the very same product more alluring and better liked,” the authors note.
Readers, have you found focusing on time and experience is more effective than focusing on low cost or value?
By Kelly Spors
In today’s recession, many small businesses may think it’s wise to tie their marketing to money and value to appeal to cash-strapped consumers. But perhaps they should tie it to something else of considerable value: time.
A new study by researchers at Stanford Business School, published in the Journal of Consumer Research, found that it’s generally far more lucrative for businesses to reference time and personal experiences in their marketing than focusing on monetary value.
“Because a person’s experience with a product tends to foster feelings of personal connection with it, referring to time typically leads to more favorable attitudes—and to more purchases,” says Jennifer Aaker, a Stanford marketing professor and one of the co-authors of the study, according to an article on Stanford’s Web site. One example the researchers point to is Miller beer’s “It’s Miller Time” – compared to say Stella Artois’s “Perfection has its price.”
To test their theory, the researchers set up a lemonade stand — staffed by two six-year-olds for authenticity — and tested the effect of three different signs. The first sign said “Spend a little time and enjoy C&D’s lemonade.” The second one said “Spend a little money and enjoy C&D’s lemonade.” And the third one said “Enjoy C&D’s lemonade.” Customers were asked to pay any amount between $1 and $3 for a cup of lemonade and then were questioned afterward about their impressions of the lemonade.
The experiment showed that the sign that stressed time brought in twice as many passersby who ultimately paid twice as much than when the signing stressing money was posted. Those customers who bought with the sign mentioning time also reported liking the lemonade more than the others.
In another experiment, the researchers asked college students about their Apple iPods. One group was asked how much time they spent on it and another group on how much money. Those asked about time expressed liking their iPod a lot more than those asked about the money spent on it.
The researchers uncovered one exception to the rule. When companies market items purchased for prestige, such as luxury cars, jewelry or designer jeans, focusing on the monetary value can be more effective than time and experience. They think it’s because the owners value just owning those products more than the time spent with them.
So what are the takeaways for real businesses? Prof. Aaker told Stanford GSB News that the results suggest businesses should spend more time thinking about how their product or service improves the lives and happiness of their customers and draw their advertising and marketing campaigns around those attributes rather than tying marketing to money.
But even just using the word “time” in marketing, and steering clear of mentioning money, can make a difference. “In the context of a real business, conducted among a variety of consumers, this experiment shows that merely mentioning time rather than money in a product’s marketing materials can make the very same product more alluring and better liked,” the authors note.
Readers, have you found focusing on time and experience is more effective than focusing on low cost or value?
Monday, March 23, 2009
Friday, March 20, 2009
Why Does Any Business Require Lead Generation?
Source: net-leads.com
Every business activity requires suitable and effective lead generation methods to get more business and profit. Lead generation is essential for pulling more opportunities in growing business world. So, if you are a business owner, you must be aware of process of lead generation that will help you to get possible chances to get golden chances to gain potential capabilities.
Need of Lead generation in business
Lead generation is the foremost activity for any business operation. Without a proper lead generation process, a business cannot gain potential clients for gaining possible profitable situations. The process is considered to be the most effective and workable Business-to-Business communication tool to generate possible profit gaining methods very easily and conveniently. On the scale of majoring its profitability, lead generation process has been getting positive impacts from a long period of time. However with the changing times, the format has been changed but the medium remains the same.
The activity of lead generation is a combination of many other activities and processes to give you a well-managed planned program to convince people and cater their requirements properly. This is reason why, the system is gaining popularity as it never had.
Role of appointment setting as a lead generation activity
The role of appointment setting is of great importance in this fast growing competitive business market situation. In order to make new clients, companies need to catch the attention of a large client base to secure their success. Nowadays, professional agencies are lending their supporting hands to provide a well-designed appointment setting process to gain the ongoing market waves. These agencies provide you quality results within a limited period of time to provide you benefits like never before.
If you want to avail such facilities, you can seek for professional agencies’ help and gain exponentially.
Also Read:
Sales Lead Generation with ListGrabber
Internet Lead Generation with ListGrabber
2 Easy Steps to Build your lead lists from free lead sources on the Internet
Every business activity requires suitable and effective lead generation methods to get more business and profit. Lead generation is essential for pulling more opportunities in growing business world. So, if you are a business owner, you must be aware of process of lead generation that will help you to get possible chances to get golden chances to gain potential capabilities.
Need of Lead generation in business
Lead generation is the foremost activity for any business operation. Without a proper lead generation process, a business cannot gain potential clients for gaining possible profitable situations. The process is considered to be the most effective and workable Business-to-Business communication tool to generate possible profit gaining methods very easily and conveniently. On the scale of majoring its profitability, lead generation process has been getting positive impacts from a long period of time. However with the changing times, the format has been changed but the medium remains the same.
The activity of lead generation is a combination of many other activities and processes to give you a well-managed planned program to convince people and cater their requirements properly. This is reason why, the system is gaining popularity as it never had.
Role of appointment setting as a lead generation activity
The role of appointment setting is of great importance in this fast growing competitive business market situation. In order to make new clients, companies need to catch the attention of a large client base to secure their success. Nowadays, professional agencies are lending their supporting hands to provide a well-designed appointment setting process to gain the ongoing market waves. These agencies provide you quality results within a limited period of time to provide you benefits like never before.
If you want to avail such facilities, you can seek for professional agencies’ help and gain exponentially.
Also Read:
Sales Lead Generation with ListGrabber
Internet Lead Generation with ListGrabber
2 Easy Steps to Build your lead lists from free lead sources on the Internet
Tuesday, March 17, 2009
DupChecker for ACT! - Dedupe your database
DupChecker for ACT! is a tool that uses advanced fuzzy logic technology to quickly identify hard to find duplicates in your ACT! database. DupChecker automatically scans, identifies and groups duplicates for easy merging and de-duping. DupCheckers new feature, checks for duplicates even on user defined fields.
DupChecker for ACT! finds and displays duplicates that are created through
- Data entry errors
- Import mapping errors
- Common Abbreviations
- Pronunciation variations
- Formatting variations and lots more...
Features:
1.Highly Accurate - Uses Fuzzy Logic Technology to identify hard to find duplicates
a. Exact match on any field
b. Alternate Spellings (Hiatt, Hyate, Hiat, Hiate)
c. Abbreviatons (HP, Hewlett Packard) and lots more
2. Batched Merge - Preview and merge all duplicates in one click
3. Track Back - Maintains log of all merges in ACT! history
4. Two plus merging - Merges multiple matches into one record
5. Field Specific DupChecking - Finds duplicates in user defined fields and custom user fields
Benefits:
1. Protect Company Credibility- Gain customer respect and build brand superiority by avoiding repeated messages or calls to customer and prospects
2. Maintains Data Integrity - Consolidate the duplicates owned by different sales representatives into one contact - combat the problem of repetitive data
3. Save Time - Now your sales team can call up more leads and save time that could go into calling up duplicate contacts
Works with ACT! 2009/2008/2007/2006(8.0.2.81 / 8.0.2.82)
To try the fully functional software, Click here
To buy the software, Click here
Monday, March 16, 2009
Build Targeted Prospect Lists Quickly and Cost Effectively
Source: Article Base
The most fundamental requirement for any business or sales person is a prospect list.
A prospect list is a record of people who could be potential clients. At times, your existing clients are also part of this list as they might use your business again. The success of a business or a sales person can be measured by the number of sales resulting from its use and by the number of new additions to the prospect list. A targeted prospect list will ensure that time is not spent on markets with little or no returns.
Ideally, a sales person should create and manage his own prospect list. Hence, it is important that you form a clear picture of the target market for your business.
Most Sales and Marketing Professionals are interested in obtaining prospect lists that they can market or sell to. To get access to such lists you might:
Buy or Rent Lists
There are many ways to build a prospect database, but none can add new prospects as quickly as buying or renting a list. But, this option can be expensive and you can never be sure if you are getting the exact customers that you want. Also, there is the issue of outdated contact data since contact information may change at any time. Additionally, buying rights on commercial lists place restrictions on how you use those lists.
Build Prospect Lists on your Own
We highly recommend that you build your own prospect list. This is because you know the target market for your business better than anybody else. You know their characteristics and what appeals to them. Having said that, the question that comes next is -Where do I find them?
One of the secrets to building custom prospect lists is truly the Internet. There are so many places you could go to on the Internet to find all kinds of lists. There are broad categories of lists. The following are some of the sites that you could visit:
Online Directories
Online directories (such as YellowPages, SuperPages) have businesses categorized according to the product or service provided. You could search their database by name, business or location and they often contain far more comprehensive business information such as vicinity maps, company profiles, product information, and more. Some are not aware that these are great places if you wish to build your own targeted custom lists. You have business name, address, phone numbers, email, etc
If you are looking to prospect individuals in your neighborhood, White Pages is the place to go to. It contains personal listings in alphabetical order, together with their postal or street address and telephone number. Real Estate Professionals tend to use White Pages to farm their neighborhood.
Membership Lists
These are trade associations representing an industry. The National Association of Mortgage Brokers, or NAMB represents the mortgage broker industry in the United States. It has a membership of 27,000 members. One can find name, address, email, phone and fax number, etc of mortgage brokers by city/state. Realtor.org and cardealersusa.com are examples of other membership lists.
Example: Let's say you are a sales person attempting to build a list of automobile dealerships in a particular region that you can market to. To build such a list you can go to an online directory or website (cardealersusa.com, superpages.com) that contains such listings. Once you enter your search criteria matching listings are displayed.
Chamber of Commerce Lists
A Chamber of Commerce is a form of business network. Business owners in towns and cities form these local societies. Local businessmen are members. This will help you get to lists of businesses in a local geographic domain.
For example, the California Chamber of Commerce (www.calchamber.com) has 15,000 members ranging from large companies to local companies with just a handful of employees.
MLS Lists
These come in handy for Real Estate Agents. A Multiple Listing Service (MLS) is a group of private databases which allows real estate brokers, representing sellers, to widely share information about properties with real estate brokers who may represent potential buyers or wish to cooperate with a seller's broker in finding a buyer for the property.
The Pain of Manually Building Prospect ListsIf you are to build lists from all of the afore-mentioned sources, all you need to do is choose the source (website / online directory) that you think would be the most appropriate for your business / offering and enter your search criteria to have matching listings displayed. Its also possible that your search results are spread over multiple pages. Then, you would then have to manually copy and paste each piece of contact information -name, postal address, email, phone, fax, etc -into a column in an Excel sheet or a field in your contact manager. Typing it would be even more painful. The whole process is a big waste of time and effort.
eGrabber’s Solution
eGrabber's ListGrabber is designed to address the key problem detailed above -the pain of manually building prospect lists.
ListGrabber auto-extracts contact information -name, postal address, email, phone, fax, etc -from lists on the Internet and enters them into columns in an Excel spreadsheet or to respective fields in a contact manager. Using this tool, you can capture any list from anywhere on the Internet with a single button click. ListGrabber can help you save both time and money by automating the process of building custom prospect lists.
ListGrabber incorporates patented contact capture technology, that has been perfected over many years, to strip out the advertisements and other extraneous information and zero in on the relevant contact details alone. ListGrabber is tuned to work with all popular web sites, directories and listings in USA, UK, Canada and Australia.
For more information on ListGrabber, please visit http://www.egrabber.com/listgrabberstandard/
To download the product, Click here
T0 buy the product, Click here
Use coupon code "LG20BLG" to get 20% discount on ListGrabber
Friday, March 13, 2009
How to quickly build a business contact list/prospect list from online directories?
For any sales / marketing professional, building a business contact list / prospect list is of paramount importance. Capturing each and every contact information from online directories is a tiresome and time-consuming task where it eats up the majority of your sales / marketing time. This is where an automation tool like ListGrabber becomes handy.
ListGrabber helps you to instantaneously extract contact information from online directories like Smart Pages, infospace, Yahoo Yellow Pages, superpages, etc and transfer to your destination application.
To capture contacts from online directories,
Select any online directory and highlight the contacts you want to transfer.
If you want to transfer all the contacts in the page, Choose the Select All and Capture Contact(s) option from the Source drop-down list on the ListGrabber toolbar.
Click the Grab button on the ListGrabber toolbar.
Click the "Options" button on the ListGrabber Grid toolbar to set up the transfer options.
Then, select the records that you need to transfer to the destination application and click the "Transfer Selected" button.
If you want to transfer all the records, click the "Transfer All" button.
Use the coupon code "LG20BLG" to get 20% discount on ListGrabber.
ListGrabber helps you to instantaneously extract contact information from online directories like Smart Pages, infospace, Yahoo Yellow Pages, superpages, etc and transfer to your destination application.
To capture contacts from online directories,
Select any online directory and highlight the contacts you want to transfer.
If you want to transfer all the contacts in the page, Choose the Select All and Capture Contact(s) option from the Source drop-down list on the ListGrabber toolbar.
Click the Grab button on the ListGrabber toolbar.
The ListGrabber – Capture Settings dialog box is displayed.
Under Select Settings to use field, ListGrabber automatically detects the source. If not detected, you can select the appropriate source settings from the drop-down list to process the contacts.
- Click Proceed to transfer the contacts to ListGrabber Grid. A progress bar displays the transfer process.
The selected contacts are now transferred to the ListGrabber Grid. The address fields are transferred exactly to their respective fields in the grid. You can verify the contacts and edit the contact information before transferring it to the destination application.
Now, you need to select the destination application to transfer the contacts.
Then, select the records that you need to transfer to the destination application and click the "Transfer Selected" button.
If you want to transfer all the records, click the "Transfer All" button.
All the contacts are transferred to your destination application.
You also have the option of transferring the contacts directly to the destination application.
To download ListGrabber Standard 2009, Click here
To buy the product, Click here
Use the coupon code "LG20BLG" to get 20% discount on ListGrabber.
Thursday, March 12, 2009
List of Free Coupon Directories
I was reading an interesting post titled "A Link Building Stimulus Plan" published in searchengineland.com..A quick tip from the post...
Here goes the list of free coupon directories
Add your site to coupon directories and find new customers.
Here goes the list of free coupon directories
| Free Directories |
| http://www.couponcraze.com/html/advertisers.shtml |
| http://www.couponcabin.com/share.htm |
| http://www.dealhunting.com/submit.php |
| http://www.bensbargains.net/contact.php |
| http://www.happycoupons.com/merchants.php |
| http://www.ultimatecoupons.com/listinginfo.htm |
| http://www.naughtycodes.com/submitcode.php |
| http://www.frugalshopper.ca/report/suggest.asp |
| http://www.dailyedeals.com/feedback.htm |
| http://www.headlinedeals.com/contact_us.php |
| http://www.quicktoclick.com/ |
| http://www.discountstore.com/?mod=submit&reason=contact |
| http://www.edealsetc.com/ |
| www.currentcodes.com/ |
| http://www.couponmountain.com/ |
| http://www.fightdivx.com/coupons/ |
| http://www.a2zdeals.com/ |
| http://www.cheapstingybargains.com |
| http://www.shopping-bargains.com |
| http://www.momsview.com/ |
| http://www.thewinnersclub.net |
| http://www.asmartshop.com/ |
| http://www.keepcash.com/ |
| http://www.mycoupons.com/ |
| http://www.freeshipping.org/contact/ |
| http://www.jackscouponcodes.com/post_coupon.php |
Wednesday, March 11, 2009
USA Online Directories
Source: eGrabber.com
Tuesday, March 10, 2009
2 Easy Steps to Build your lead lists from free lead sources on the Internet
Online Directories such as YellowPages.com, SuperPages.com etc, association websites, membership directories, Chamber of Commerce Lists, White Pages, MLS listings are some of the free sources of sales leads.
ListGrabber is a powerful tool that helps you build targeted customer lists from freely available list sources on the Internet. You can automatically import any online list of contacts in just 2 easy steps. All you have to do is:
1. Highlight the list that you wish to grab and
2. Click the 'Grab' button on ListGrabber
ListGrabber intelligently extracts all leads from the list and enters them into a spreadsheet or any other database. You can pull thousands of leads and build your list in no time.
To download the fully functional trial version of the software, Click here
To buy the software, Click here
Use coupon code "LG20BLG" to get 20% discount on ListGrabber.
ListGrabber is a powerful tool that helps you build targeted customer lists from freely available list sources on the Internet. You can automatically import any online list of contacts in just 2 easy steps. All you have to do is:1. Highlight the list that you wish to grab and
2. Click the 'Grab' button on ListGrabber
ListGrabber intelligently extracts all leads from the list and enters them into a spreadsheet or any other database. You can pull thousands of leads and build your list in no time.
To download the fully functional trial version of the software, Click here
To buy the software, Click here
Use coupon code "LG20BLG" to get 20% discount on ListGrabber.
Thursday, March 5, 2009
Wednesday, March 4, 2009
SEO Checklist - Notes from the Search Masters Conference at Google
Source: labnol.org
1. The main reason why content is often blocked or de-indexed by search engines is because someone may have uploaded an old robots.txt in the root directory.
2. The site: operator in Google is designed for performance and not comprehensiveness. If you like to know more about how your pages are indexed in Google, always use the Webmaster console as it will paint an exact picture of how Google views your website.
3. The AddURL service of Google should only be used for submitting new domains that Google bots are unaware of. You should not use the tool to suggest individual web pages as your request will be ignored.
4. If you are buying a domain name, always check the backlinks from Webmaster tools and file a reconsideration request if there are links pointing to bad neighborhoods.
5. XML Sitemaps should include a list of all web pages on your website that you want search engines to know about. This file will help crawlers discover your pages but will not alleviate organic ranks.
6. If your website contains user reviews copied from sites like Amazon, Google is more likely to ignore that content. Also read Matt’s comment on empty reviews.
7. Good links are like votes. They are given consciously.
8. You may use CSS or HTML Tables to display content on your website - they are treated no differently from from the perspective of search.
9. Some search experts feel that keyword density (the number of times a keyword or phrase appears compared to the total number of words in a page) is a factor in organic ranks but that may not be true according to Adam Lasnik.
10. Never ever repeat keywords in the title of your web page. The same word appearing twice in a title may be OK but anything beyond that could be seen as spam.
11. Try to write page titles that are brief yet compelling. There’s no prescribed word limit but you should use common sense and the title should not be ‘obnoxiously long’.
12. If you embed videos, images or audio files in your blog, always add ‘thoughtful context’ to the multimedia - this is especially true if you have photo galleries on your blog and like them to show up in search engines. Talk about the embedded video in text so that bots can read it.
13. Always submit spam reports from your Google Webmasters account - the reports are taken more seriously then.
14. To prevent bots from completely indexing a certain section of your website, you should protect that area with a username and password. Other techniques like robots.txt and NOINDEX meta tags may not always work if there are alternate routes to your content.
15. If bad sites are pointing to your content, that won’t possibly effect your rankings in Google but the reverse should not be true.
16. Microformats are currently ignored by Google.
17. If you have a form on your website (like Contact Me) that doesn’t work without JavaScript, you are a potentially missing out lot of visitors who may have tried to reach you via the form.
18. All websites must have an HTML sitemap as well as an XML Sitemap. HTML sitemaps suggest how may clicks are required to reach a particular page while XML maps are also used by Google Custom Search for site search. Please not that web directories are treated differently in Google.
19. Try to describe a photo in ALT tags and the image name. For instance, if you have a picture of Panda playing with water, a good image name is panda-in-water.jpg instead of panda.jpg or photo-of-panda.jpg.
20. Be kind to your users and always optimize the size of images before uploading them on to your website. Not everyone has the bandwidth to download a 2 MB photograph that you may directly transferred from the camera to a web page.
21. A website with a .com address may be ambiguous for geo targeting. The location of your web hosting company is also a factor in geo targeting.
22. If you have a large website and some of your good content doesn’t appear or rank well in organic search, put links to those pages on your home page so that Google knows about your best content.
23. HTML validation is great as it makes your site more accessible but this will have "zero" effect on search. Google will not distinguish between valid or invalid web pages while assigning ranks.
24. Sites that are hosted on slow web servers may reduce the crawling rate in Google Webmaster Central so that frequently-visiting Google bots don’t affect their site performance.
25. Google will not penalize your content if it is found to be a duplicate copy of another web page and that’s because even good websites syndicate content on the Internet. Make sure the copy links to your original article so that search engines can credit the right owner. Adam suggests having a link in the RSS footer.
26. If you come across a website that may be stealing your content and still ranking high in Google, you may either fax a DMCA complaint to Google or post a new thread in Webmaster forums and one of the official Google Guides may look into your case.
27. Don’t worry too much about linking to websites that may not be relevant to your niche. For instance, you could be writing a tech blog but you can safely include a friend’s blog in your blogroll even if it’s about food or entertainment. Adam says that Google looks at "overall patterns" to determine if people are buying or exchanging links.
28. Always test your website in a web browser with JavaScript turned off. That’s how bots will navigate your site.
29. If you are rewriting URLs or shifting to a different CMS (like Drupal to WordPress), don’t move all your content at once. Try moving one section and see how it goes - Use a 301 redirect on a page to page basis.
30. Google looks at the history overall pattern of links going out of your site. So if one of the outbound links on your website points to bad neighborhood (because the domain expired and the new owner converted it into a porn or gambling site), you should not worry about it.
31. Have high quality web pages and please do not focus on quantity.
1. The main reason why content is often blocked or de-indexed by search engines is because someone may have uploaded an old robots.txt in the root directory.
2. The site: operator in Google is designed for performance and not comprehensiveness. If you like to know more about how your pages are indexed in Google, always use the Webmaster console as it will paint an exact picture of how Google views your website.
3. The AddURL service of Google should only be used for submitting new domains that Google bots are unaware of. You should not use the tool to suggest individual web pages as your request will be ignored.
4. If you are buying a domain name, always check the backlinks from Webmaster tools and file a reconsideration request if there are links pointing to bad neighborhoods.
5. XML Sitemaps should include a list of all web pages on your website that you want search engines to know about. This file will help crawlers discover your pages but will not alleviate organic ranks.
6. If your website contains user reviews copied from sites like Amazon, Google is more likely to ignore that content. Also read Matt’s comment on empty reviews.
7. Good links are like votes. They are given consciously.
8. You may use CSS or HTML Tables to display content on your website - they are treated no differently from from the perspective of search.
9. Some search experts feel that keyword density (the number of times a keyword or phrase appears compared to the total number of words in a page) is a factor in organic ranks but that may not be true according to Adam Lasnik.
10. Never ever repeat keywords in the title of your web page. The same word appearing twice in a title may be OK but anything beyond that could be seen as spam.
11. Try to write page titles that are brief yet compelling. There’s no prescribed word limit but you should use common sense and the title should not be ‘obnoxiously long’.
12. If you embed videos, images or audio files in your blog, always add ‘thoughtful context’ to the multimedia - this is especially true if you have photo galleries on your blog and like them to show up in search engines. Talk about the embedded video in text so that bots can read it.
13. Always submit spam reports from your Google Webmasters account - the reports are taken more seriously then.
14. To prevent bots from completely indexing a certain section of your website, you should protect that area with a username and password. Other techniques like robots.txt and NOINDEX meta tags may not always work if there are alternate routes to your content.
15. If bad sites are pointing to your content, that won’t possibly effect your rankings in Google but the reverse should not be true.
16. Microformats are currently ignored by Google.
17. If you have a form on your website (like Contact Me) that doesn’t work without JavaScript, you are a potentially missing out lot of visitors who may have tried to reach you via the form.
18. All websites must have an HTML sitemap as well as an XML Sitemap. HTML sitemaps suggest how may clicks are required to reach a particular page while XML maps are also used by Google Custom Search for site search. Please not that web directories are treated differently in Google.
19. Try to describe a photo in ALT tags and the image name. For instance, if you have a picture of Panda playing with water, a good image name is panda-in-water.jpg instead of panda.jpg or photo-of-panda.jpg.
20. Be kind to your users and always optimize the size of images before uploading them on to your website. Not everyone has the bandwidth to download a 2 MB photograph that you may directly transferred from the camera to a web page.
21. A website with a .com address may be ambiguous for geo targeting. The location of your web hosting company is also a factor in geo targeting.
22. If you have a large website and some of your good content doesn’t appear or rank well in organic search, put links to those pages on your home page so that Google knows about your best content.
23. HTML validation is great as it makes your site more accessible but this will have "zero" effect on search. Google will not distinguish between valid or invalid web pages while assigning ranks.
24. Sites that are hosted on slow web servers may reduce the crawling rate in Google Webmaster Central so that frequently-visiting Google bots don’t affect their site performance.
25. Google will not penalize your content if it is found to be a duplicate copy of another web page and that’s because even good websites syndicate content on the Internet. Make sure the copy links to your original article so that search engines can credit the right owner. Adam suggests having a link in the RSS footer.
26. If you come across a website that may be stealing your content and still ranking high in Google, you may either fax a DMCA complaint to Google or post a new thread in Webmaster forums and one of the official Google Guides may look into your case.
27. Don’t worry too much about linking to websites that may not be relevant to your niche. For instance, you could be writing a tech blog but you can safely include a friend’s blog in your blogroll even if it’s about food or entertainment. Adam says that Google looks at "overall patterns" to determine if people are buying or exchanging links.
28. Always test your website in a web browser with JavaScript turned off. That’s how bots will navigate your site.
29. If you are rewriting URLs or shifting to a different CMS (like Drupal to WordPress), don’t move all your content at once. Try moving one section and see how it goes - Use a 301 redirect on a page to page basis.
30. Google looks at the history overall pattern of links going out of your site. So if one of the outbound links on your website points to bad neighborhood (because the domain expired and the new owner converted it into a porn or gambling site), you should not worry about it.
31. Have high quality web pages and please do not focus on quantity.
Tuesday, March 3, 2009
# 2 SEO Strategy - Social Network
Source: suncao.com
Having a good Social Networking Strategy for yourself is massively helpful if you want to be successful in SEO and consequently be able to develop truly complex SEO strategies.
Its incredibly important that you develop a real verifiable presence on all the key SEO networking sites and all the major business networking sites.
Tips for improving Social Rank(SR)
1. Create a real profile on all the major networks
2. Create a full detailed profile on each, not the usual crap profiles you use for your SEO work
3. Keep profiles consistent but remember that each network is different and reflect this in your profile
4. Interlink all your profiles, not for PR, but for making it easy for people to verify you
5. Use the same picture on each
6. Make sure you have your own personal site thats linked from all the profiles, this gives you freedom to publish more comprehensive information
7. Set aside a an amount of time for each site to build up your reputation
8. Join Groups on each that are relevant to SEO
9. Respond to messages on each until you know who to ignore
10. Frequently update your profiles
11. Its always better to socially network in person at conferences etc. when you have the opportunity, this will massively boost your online credibility
12. Remember dont get confused with doing this for Google, this is for real people who do real business with people they trust
To read the full artcile, Click here
Having a good Social Networking Strategy for yourself is massively helpful if you want to be successful in SEO and consequently be able to develop truly complex SEO strategies.
Its incredibly important that you develop a real verifiable presence on all the key SEO networking sites and all the major business networking sites.
Tips for improving Social Rank(SR)
1. Create a real profile on all the major networks
2. Create a full detailed profile on each, not the usual crap profiles you use for your SEO work
3. Keep profiles consistent but remember that each network is different and reflect this in your profile
4. Interlink all your profiles, not for PR, but for making it easy for people to verify you
5. Use the same picture on each
6. Make sure you have your own personal site thats linked from all the profiles, this gives you freedom to publish more comprehensive information
7. Set aside a an amount of time for each site to build up your reputation
8. Join Groups on each that are relevant to SEO
9. Respond to messages on each until you know who to ignore
10. Frequently update your profiles
11. Its always better to socially network in person at conferences etc. when you have the opportunity, this will massively boost your online credibility
12. Remember dont get confused with doing this for Google, this is for real people who do real business with people they trust
To read the full artcile, Click here
Monday, March 2, 2009
#1 SEO Strategy - Press Release
Press Release distribution will definitely add more value to your SEO efforts. Now let's have a look at the rules for creating and distributing press release
Research Keywords
This must be a familiar term for SEO's. Discover the keyword string that attracts high search volume. The keyphrase attracting high search volume needs to be present in your press release title
Content
Write a simple content with primary intent to convey the desired information to the Visitor. Use the keyword phrases to link back to your site.
Press Release distribution
Press Releases can be distributed in two ways.
1. Paid distribution: PRWeb and PR Newswire are paid distribution sites however paid distribution will lead to posting your release in few sites.
2. Free Distribution: There are a lot of press release submission websites that offers free distribution of press release.
The next step is to monitor the traffic patterns and start paying attention to the traffic from sites that leads to sales conversion.
Here goes the list of free press release distribution websites (source: idowebmarketing.com)
www.prcompass.com
www.clickpress.com
www.free-press-release.com
www.prlog.com
www.i-newswire.com
www.free-press-release-center.info
www.pr-inside.com
www.pressmethod.com
www.prurgent.com
www.pr.com
www.1888pressrelease.com
www.24-7pressrelease.com
www.ideamarketers.com
www.mediasyndicate.com
www.pressreleases.kcstar.com
www.directionsmag.com
www.live-pr.com
www.freepressreleases.co.uk
www.afly.com
www.seenation.com
www.pressreleasepoint.com
www.transworldnews.com
www.usprwire.com
www.prwindow.com
www.myfreepr.com
www.freepressindex.com
www.sbwire.com
www.pagerelease.com
www.techprspider.com
www.pressbox.co.uk
www.openpr.com
www.pressreleasespider.com
www.pressexposure.com
www.myjournalcourier.com
www.prfocus.com
www.user-groups.net
www.worldacd.com
www.pressrelease.com.np
www.adhesivesmag.com
www.baygo.com
www.bizeurope.com
www.downloadjunction.com
www.newsreelnetwork.com
www.pressbox.com
www.promotionworld.com
www.webnewswire.com
www.XpressPress.com
www.businessportal24.com/en
www.franchisenewscenter.com
www.free-press-release.info
www.ukprwire.com
www.pressreleasecirculation.com
www.pressflow.co.uk
www.anyrelease.com
www.bignews.biz
www.pr9.net
www.postafreepressrelease.com
www.exactrelease.com
www.pressbooth.org
www.newsblaster.com
www.pr-usa.net
www.newsalbum.com
www.pr-gb.com
www.prfriend.com
www.indiaprwire.com
www.fastpitchnetworking.com
Research Keywords
This must be a familiar term for SEO's. Discover the keyword string that attracts high search volume. The keyphrase attracting high search volume needs to be present in your press release title
Content
Write a simple content with primary intent to convey the desired information to the Visitor. Use the keyword phrases to link back to your site.
Press Release distribution
Press Releases can be distributed in two ways.
1. Paid distribution: PRWeb and PR Newswire are paid distribution sites however paid distribution will lead to posting your release in few sites.
2. Free Distribution: There are a lot of press release submission websites that offers free distribution of press release.
The next step is to monitor the traffic patterns and start paying attention to the traffic from sites that leads to sales conversion.
Here goes the list of free press release distribution websites (source: idowebmarketing.com)
www.prcompass.com
www.clickpress.com
www.free-press-release.com
www.prlog.com
www.i-newswire.com
www.free-press-release-center.info
www.pr-inside.com
www.pressmethod.com
www.prurgent.com
www.pr.com
www.1888pressrelease.com
www.24-7pressrelease.com
www.ideamarketers.com
www.mediasyndicate.com
www.pressreleases.kcstar.com
www.directionsmag.com
www.live-pr.com
www.freepressreleases.co.uk
www.afly.com
www.seenation.com
www.pressreleasepoint.com
www.transworldnews.com
www.usprwire.com
www.prwindow.com
www.myfreepr.com
www.freepressindex.com
www.sbwire.com
www.pagerelease.com
www.techprspider.com
www.pressbox.co.uk
www.openpr.com
www.pressreleasespider.com
www.pressexposure.com
www.myjournalcourier.com
www.prfocus.com
www.user-groups.net
www.worldacd.com
www.pressrelease.com.np
www.adhesivesmag.com
www.baygo.com
www.bizeurope.com
www.downloadjunction.com
www.newsreelnetwork.com
www.pressbox.com
www.promotionworld.com
www.webnewswire.com
www.XpressPress.com
www.businessportal24.com/en
www.franchisenewscenter.com
www.free-press-release.info
www.ukprwire.com
www.pressreleasecirculation.com
www.pressflow.co.uk
www.anyrelease.com
www.bignews.biz
www.pr9.net
www.postafreepressrelease.com
www.exactrelease.com
www.pressbooth.org
www.newsblaster.com
www.pr-usa.net
www.newsalbum.com
www.pr-gb.com
www.prfriend.com
www.indiaprwire.com
www.fastpitchnetworking.com
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