SpotMixer powers video in AdWords - DMNews

Google AdWords users have a new option for creating in-stream video advertising now that SpotMixer's self-serve video ad creation platform has been integrated within AdWords' In-Stream Video Ads.

The new deal, officially being announced today, enables AdWords users to create 15- or 30-second in-stream video ads using SpotMixer's do-it-yourself ad creation tool. Videos can be distributed on YouTube or Google's Content Network as pre-, mid- or post-roll ads.

To read the complete story, Click SpotMixer powers video in AdWords - DMNews

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Dell, Moonfruit Claim Twitter Campaigns Effective

Representatives from Dell said, at a Twitter for Brands event hosted by New Media Age in London on Friday, that it has seen tangible uplifts in sales which can be directly attributed to marketing on Twitter. The brand’s Twitter account has driven $3 million in sales since it began operation in 2007, Dell said.

Moonfruit, a website builder, also said Twitter campaigns have helped the brand. Moonfruit said it spent around 10,000 pounds ($16,400) on prizes for the campaign, and that it brought in more than twice that amount in a single month in new subscriptions, reports ClickZ.

To read the complete story, click the below link

Dell, Moonfruit Claim Twitter Campaigns Effective

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Labor Day Special Offer - Discount on ListGrabber

To buy the product, Click eGrabber Online Store

Use the coupon code "LG20BLG" to get 20% discount on ListGrabber. Offer Expires on Sep 7, 2009


Online directories such as yell.com, yellowpages.com, whitepages.com, superpages.com offers free business listings and it helps you to find the contact details with maps, websites, email addresses and other contact information of the businesses.

With ListGrabber you can quickly scrape free business listings from the online directories, chamber of commerce, association websites and more into your database (such as Excel, ACT, GoldMine etc.) in a single click. ListGrabber helps you build your own custom prospect lists .

For a free trial, Click Download ListGrabber

2 Tips for Effective Voice Mails

Source: eGrabber Newsletters

Only 1 in 14 prospects respond to sales voice mails. But, this does not undermine the value that voice mails add to the sales process. Though voice mails do not sell products, they play their part in gaining some mind-share with your prospective customers. The following are 2 keys to making your voice mails effective and getting prospects to respond back:

1. An engaging voice mail script: Develop a script that is clear, focused and brief. Your voice mail could mention a reference or a mutual contact and have one or two questions that will engage your prospect.

2. Follow-up with useful information: Keep track of all the voice mails you have left and what you've said. If the prospect does not return your calls, follow-up subsequent voice mails with offers that they might find useful - white papers, webinar invites, free resources, etc. You can request the prospect to call or email you back for more information on the offer.

Reach your Prospects in the Moment that Matters

Source: eGrabber Newsletters

Contacting prospects as quickly as possible is of paramount importance to any business. When you contact your prospect who is fresh from a visit to your website, the chances that she responds favorably are very high. Contact your prospect as soon as she submits an online inquiry.

Consider the following survey findings:
- The odds of contacting a lead drops 100X from 5 to 30 minutes
- The odds of qualifying a lead drops 21X from 5 to 30 minutes

The above findings suggest that you must do all that is possible to instantly reach prospects or respond to their inquiries. This is the moment that matters most for your business. In a time when businesses are competing fiercely for a few dollars and very few consumers who are willing to spend, this should be your number one priority.

Ref: Webinar: After the Click – What Now? by Christopher Jeffers, netFactor Corporation.

Back your Sales Efforts with Data

Source: eGrabber Newsletters

Prospects need to know the tangible business results they will get from using your product, for them to consider buying it. Be explicit in your statement about the significant difference your offering can make. Exact numbers or metrics are a must.

No Statistics? Does your marketing department not give you numbers? Or, is your offer such that it is difficult to measure its direct impact on results? Let this not stop you from getting those numbers you need to help you with your sales.

Leverage research that industry experts or publications conduct to get numbers. Ask your existing customers to give numbers on the success they are getting. These statistics are what you need to get your foot in the door of a whole bunch of new prospects.

4 Things you Need to Get Prospects to Buy from You

Source: eGrabber Newsletters

An ideal selling process involves providing the prospect with everything she needs to make an informed buying decision (on your product), rather than bugging her with repeated phone calls and emails to choose your product. Here are 4 things that you can provide the prospect to help her choose your product:

1. Free-trial or sample of the product. Today, a number of service providers have started providing free-trials.

2. Customer testimonials and case studies highlighting product features, ease of use, business value, customer support, and any other item that can serve as a selling point.

3. Product awards and mentions from independent or third party sources.

4. Competitive positioning.

Remember, your job should always be to provide the prospect with key pieces of information that will make her feel comfortable in deciding to buy. It will definitely lead your prospect on a logical path to choose your product.

How to Export Address Listings to Excel

If you are a sales/marketing professional spending hours and hours to manually export address listings from the website of your interest to your database, then ListGrabber is the perfect solution for you.

ListGrabber helps you to export address listings from multiple web pages and transfer them to your database in just a few seconds. ListGrabber helps you to save a lot of time and resources.

Using ListGrabber, you can export address listings from online directories, scanned lists, web pages, word documents, etc. into ACT, GoldMine, Microsoft Outlook, Microsoft Excel, etc.

For a free trial, Click export address listings to Excel

For example, let us see how we can quickly export address listings to Excel.

Step 1: Launch any online web directory and search for leads.

Step 2: Select the address listing in the results page and click the Microsoft Excel icon on ListGrabber toolbar.

Note: To add Microsoft Excel icon to the ListGrabber toolbar, click on the ListGrabber toolbar. Under Options, click Transfer Setup and select Excel and click Show on ToolBar.

A ListGrabber – Capture Settings dialog box is displayed.

ListGrabber automatically detects the source and displays it in the Select Settings to use field.

Click Proceed.























An eGrabber Confirmation Window is displayed. You can verify the address and other contact details in this window.

Click Transfer All to export the address listing to Microsoft Excel.

The address listing is instantly exported to Microsoft Excel in the CSV format.

Collecting leads from your web forms

The purpose of the web forms is to capture the contact information of your visitors so that you can market your product/service to them.

You can have variety of web forms on your website for collecting the contact information of your prospects. However the major problem is how this lead information can be captured into your database(ACT!, GoldMine, MS Excel, etc).

If your website has multiple forms and if you want to collect large number of leads then you need an automated solution e-Mail Lead Grabber.

eMail-Lead Grabber checks for the emails that you receive automatically when a visitor submits the webform on your site. The tool captures the contact information from this lead emails, puts the lead contact information into your database such as ACT!/GoldMine/Excel and automatically sends an autoresponse email as well.

eMail-Lead Grabber can process third party leads as well. Any lead from your email can now be transferred to your database in seconds with eMail-Lead Grabber.

For a free trial, Click Web Form Processor

To know more, Click capture web forms

Grab the web into your Excel Spreadsheet

Web to Lead

Don't waste hours of cutting and pasting leads from web. Let ListGrabber work for you.

ListGrabber is the cost-effective product specifically designed for data extraction from the web. ListGrabber gives you the ability to extract the data from online directories such as yellow pages, white pages, super pages, association websites, MLS listings, chamber of commerce listings into Excel or any database.


For a free trial, Click List Builder


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How to add contacts from Email Signature into Outlook Addressbook

Normally the Email signature has name, company, address, phone number, fax number,email address, website URL. Copying and pasting each and every line from the signature block into respective fields in the address book is a tedious task.

Use AddressGrabber to capture these contact details into Outlook address book with a single click!

Highlight the email signature, click on the Outlook icon on AddressGrabber toolbar and the contact is added in your address book.

For a free trial, click Capture contact from email signature

AddressGrabber has an inbuilt de-dupe functionality that gives an alert if a contact that is being grabbed already exists in your database. This help you maintain a clean and duplicate free address book.

Manage your Prospect's Choices during the Sale

Source: eGrabber Newsletters

Successful selling is always a combination of getting your prospect's attention and telling them the right things. Usually the outcome is decided in the first 30-60 seconds of your conversation where, the prospect chooses to say either "Tell me more" or "Don't bother." How can you influence the conversation to limit your prospect's choice to just “I am interested. Tell me more."?

The key is to tell your prospect 'why' what you are offering is important for her business and/or her career. Before doing this, make sure your offer delivers a value that resonates with your prospect. Describe to her the short and long-term business consequences of going for or against your offer. Keep one compelling reason for the end, in case you feel the conversation slipping away from you.

You may not be successful all the time, but it will definitely help you improve at delivering persuasive sales pitches.

Reverse Search by Email Address

Lack of complete contact information may prevent you from tapping into the vast potential of your targeted customers. For a sales and marketing professional, a complete and accurate contact list is a must-have tool to be successful in business. Generally, sales leads are captured from different sources and the lead information from those sources may not be always complete. For example – in the case of email lists, you have only the email addresses of the leads or sometimes very minimal information about the leads that prevents you from initiating a business process. How do you proceed further in a situation like this? Manually searching the Internet for lead information is a Herculean task and it also eats away your valuable time. This is where an automated lead research tool like LeadResearcher comes handy.

Using the Reverse E-mail Lookup feature in eGrabber LeadResearcher Standard, you can find the contact name, company name, company phone numbers, company website URL, contact profile links and company links based on the E-mail address.

Let us see how quickly we can find the contact details using LeadResearcher Standard.

Please follow the steps given below:

Step 1: Enter the E-mail Address in the E-mail field.














Step 2: Click the drop-down arrow on the Find button and select Reverse E-mail Lookup or press CTRL+R.





















Step 3: A Settings window is displayed. In the Reverse E-mail Lookup tab, choose the search options and click OK.











Step 4: Results. The results are displayed in the Contact Grid as well as in the Results Window.

Based on the E-mail ID, eGrabber LeadResearcher Standard finds all the other details like Contact Name, Company Name, Company Web URL, Web Profiles and all the available public profile links, phone numbers and company links (displayed in the Results Window). The results in the contact grid are displayed in blue color.















The lead information can then be transferred to Microsoft Excel, Microsoft Outlook or PC Recruiter.

For more information about LeadResearcher, click here.

How to Find Business Email Addresses?

Are you spending more and more on email directories and email lists to only get incorrect email addresses?

If the answer is yes, then I have a right tool for you.

A powerful lead research tool called LeadResearcher Standard can help you find the business email addresses of employees working in a company. You need to just enter the name of the company in the Company field and LeadResearcher Standard intelligently searches the Internet and finds all the business email addresses of the employees working in the specified company. LeadResearcher Standard helps you save time, and more importantly, your money. Unlike other email directories/lists, you do not need to shell out your money for each and every email address. With LeadResearcher Standard, you can quickly find any number of email addresses for any number of companies.

Let us see how we can quickly find the business email addresses of employees working in a company. Please follow the steps given below:

Step 1: Enter the Company name.












Step 2: Click the Find button on the Menubar and select Find E-mail IDs of a company or press Ctrl + Shift + E.

The results are displayed in the Results Window under Email list tab. Based on the email pattern, the email addresses are displayed under different groups.















Click to know more about LeadResearcher Standard.

Click download the fully functional free trial version of LeadResearcher Standard.