Source: eGrabber Newsletters
Prospects need to know the tangible business results they will get from using your product, for them to consider buying it. Be explicit in your statement about the significant difference your offering can make. Exact numbers or metrics are a must.
No Statistics? Does your marketing department not give you numbers? Or, is your offer such that it is difficult to measure its direct impact on results? Let this not stop you from getting those numbers you need to help you with your sales.
Leverage research that industry experts or publications conduct to get numbers. Ask your existing customers to give numbers on the success they are getting. These statistics are what you need to get your foot in the door of a whole bunch of new prospects.
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