5 tips to generate sales using webinars

A webinar can help you convert your prospects into sales leads. But you need to plan and organize the webinar to make the most of it.

Try the following:

1. To make your audience sign up for your webinar, offer sufficient value in return for their time.
2. Focus your webinar on the challenges and needs of your audience.
3. Make your audience understand the pain point first and then introduce your solution.
4. Include your landing page link on the slide or you can even email them the link.
5. Keep in touch with your attendees – send them an email when you update your blog, write a white paper or your next webinar date, etc.

5 tips to increase Facebook marketing success

Almost all businesses consider Facebook as a part of their social media marketing strategy. It offers a marketing platform that is rich in multimedia and has a lot of apps that help marketers. However, there are a few tips that will help you to increase your Facebook marketing success.

Try the following:

1. Choose the best time & day to post updates on Facebook. Surveys reveal that posting between 8 p.m. to 7 a.m. on Wednesdays and Sundays receive maximum likes and comments.
2. Don’t post too many updates. Post only relevant and informative updates and maintain a weekly post frequency.
3. Keep your posts simple and short (40-80 characters) to receive high user engagement.
4. Ask questions to initiate a conversation and generate more comments.
5. Use photos, videos and links appropriately.
   
   Read More Information about How to Find Prospects Online

5 tips to improve sales forecasting

Sales forecast is one of the most essential tools that help you to manage your business. It enables you to both identify the opportunities as well as the problems and act accordingly.

Try the following:

1. Define and qualify your lead.
2. Find out how many opportunities are there in your sales lead pipeline.
3. Figure out the value of each opportunity and multiply it with the number of opportunities to get the base value.
4. Based on the past history, predict the average time you expect your prospects to spend during various stages of sales cycle. 
5. Work on the conversion rate. Finally, subtract the value of those opportunities that wouldn’t close from the base value.

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5 tips to understand & engage your customers

Your customer data can be one of your most vital marketing tools to understand and engage your customers. When handled properly, it can help you to devise a customer-centric marketing strategy and achieve better results.

Try the following:

1. Dig out all the hidden data in your organization - data that is available with dealers, resellers, sales/service folks, IT department, etc.
2. Collect all the data, align them appropriately & make a simple, complete, reliable and useable database.
3. Analyze the data. Get valuable insights into your customers’ mindset and their readiness to buy. 
4. Develop your marketing strategies accordingly and set metrics to measure what works the best.
5. Ensure that you improve continuously based on the customer inputs.

4 tips for effective marketing communications

Effective marketing communication is the key to grab the attention of your prospects. If you want to hook your prospects, you got to first listen to them, know what they like and dislike and then tailor your communication accordingly. Only then, your prospects will consider your offer as a relevant one and respond to your call-to-action.

Try the following:

1. Identify your prospect’s problems & needs and personalize your message based on that.
2. Conduct periodic surveys to get the pulse of your audience.
3. Send an email with a special offer each month.
4. Consider customer service as a top priority.

6 tips for sales professionals

If you want to be a top sales guy, you got to have a few things in mind.

Try the following:

1. Always ask permission before you speak with your prospects. Questions such as, Is this the right time to talk to you, Can you spare a few minutes of your time... etc. can be handy.
2. Spend more time to listen to what your prospects have to say.
3. Ask more of open-ended questions that will help you extend the conversation.
4. Don’t ask too many questions. Your prospects might get confused and you might not get a clear answer.
5. Develop the skill of getting your prospects to commit to yes or no decision.
6. Identify prospects that are dragging too much on decision making and wasting your time.

4 tips to improve email deliverability

Email deliverability is one critical issue that hampers your email marketing program’s success. Even your best email copy will go in vain if your emails don’t reach your prospects’ inbox on time.

Try the following:

1. At the time of subscription, tell your subscribers how often they will receive your emails and stick to that.
2. Before sending your email, check your email copy for any ‘spam’ words.
3. Create an email seed list to test your email on different email clients, domains and devices. It helps you to check email deliverability, appearance and take corrective measures if there are any issues.
4. Provide an option to unsubscribe in a click. If you don’t, there are chances that they might click the ‘spam’ button.

2 secrets to become a top seller

A lot of sales guys often focus on their objectives, sales goals & targets. They make every effort to pitch in their products & services to their prospects but unfortunately they don’t get the desired results. Why?

Your prospects don’t need or don’t care about your products or services. They need solutions that can create a positive impact on their businesses. Here are 2 secrets that will help you to become a top seller.

1. Don’t sell. Yes, your prospects are already tired of various product related information, presentations & sales pitches, etc. 
2. Offer solutions. Focus on your prospect’s problem that your product or service addresses and offer free advice, consultation & relevant information that can help your prospects.

4 tips for effective sales lead follow-up

An effective sales lead follow-up is one crucial element that can help you convert a lead into a customer. But unfortunately most of the sales leads are never followed up.

Try the following: 

1. Ensure that all sales leads are followed up immediately. Devise a process to ensure that it is done on a daily basis.
2. Respond quickly or else your competitor will. It will help you get more qualified leads.
3. Answer your prospects’ questions. Address their problems. It will help you build trust and credibility.
4. Continuously monitor and improve your sales lead follow-up process.

3 tips to improve email marketing results

Email marketing is one of the most cost-effective marketing tools that can offer better ROI when compared to other marketing channels. Here are 3 tips that will help you to improve your email marketing results.

1. Ensure that your emails are delivered to the intended audience. Send relevant content, avoid spam words & build seed lists to confirm email deliverability.
2. Focus on your potential subscribers and offer something of value to them.
3. Send emails based on past purchases – recommend complimentary items, send loyalty offers to your subscribers and request customer feedback.

How to use ‘post scripts’ to improve email click-through rates?

Post scripts are one of the powerful tools that will help you to improve your email click-through rates. Unlike conventional emails, it helps you to grab your prospect’s attention.

Try the following:

1. Repeat a key benefit of your product and add relevant links in the post script. This helps you to reiterate the point and improve the chances of click-through.
2. If you have focused on one big idea and its benefits in the body of the email, include a surprise gift in the post script.
3. Use post scripts to add more credibility to what you are saying. Maybe you can add a success story or customer testimonials, etc.
4. Use urgency to push your prospects towards a desired call to action.
5. Guarantee your prospects on the quality of your products/service.

6 tips for successful cold calling

Cold calling is still one of the effective methods to turn your prospects into hot sales leads. However, you need to understand and master cold calling techniques. 

Try the following:

1. Identify your target audience and build your cold calling list.
2. Define the value proposition for your prospects.
3. Plan your selling time.
4. Practice what you are going to say to your prospects.
5. Call your prospect, introduce yourself, tell them the reason for your call & ask for an appointment.
6. Try recording your call; note down the details such as date, time of call, results and information about the prospect, etc.

5 tips to leverage Facebook timeline for your business

The new Facebook timeline is another way to engage your audience and build your brand image.

Try the following:

1. Use your timeline to display the history of your company – when it was founded, how it evolved, significant milestones, etc.
2. Add a profile photo to your cover photo. Use your creativity to blend those images to look great.
3. Use photographs to tell a story – use the Highlight feature to display your album.
4. Use appropriate apps to showcase your brand.
5. Add call-to-action – Like this, Buy Now, etc. in the About section. You can also add your website address.

5 tips to write an effective email copy

Writing an effective email copy is one of the most daunting tasks for marketing professionals. Here are 5 tips that will help you write one.

Try the following:

1. Your email copy should clearly convey the message. Avoid using complex sentences and metaphors, etc.
2. Use a conversational style and write in the second person (you, your).
3. Ensure that the content is engaging.
4. Try using different email templates and see what works the best.
5. Be authentic in addressing your audience. Maintain consistency in tone and vocabulary that reflects your brand identity.

7 powerful tips to increase sales

If you want some quick tips to increase sales, try the following: 

1. Offer each prospect the attention she deserves.
2. Increase your selling time, i.e. spend more time with your prospect.
3. Purchase tools that help you improve your productivity.
4. Remember selling is offering a product/service to your prospect and not convincing your prospects or overcoming objections or winning businesses.
5. Ask intelligent questions to know whether your prospect really needs your product or service.
6. Identify prospects who will really buy your product/service and find more of them.
7. Ensure that you reach the decision makers and stay in touch with them throughout the sales cycle.

5 tips to generate sales leads from your YouTube videos

Hosting videos on YouTube is one of the best ways to improve your online search visibility, engage your target audience and generate sales leads. However, you cannot achieve the desired results by just uploading any video on YouTube.

Try the following:

1. Create a video that people would love to watch & share.
2. Add a transcript to your video. It will help search engines and users to easily find your videos.
3. Give a keyword-rich title for your video. You can have a title up to 99 characters.
4. Write a great description for the video. Use relevant keywords and you have 5000 characters to fill this space.
5. Use the top targeted keywords to tag the video.