Effective marketing communication is the key to grab the attention of your prospects. If you want to hook your prospects, you got to first listen to them, know what they like and dislike and then tailor your communication accordingly. Only then, your prospects will consider your offer as a relevant one and respond to your call-to-action.
Try the following:
- Identify your prospect’s problems & needs and personalize your message based on that.
- Conduct periodic surveys to get the pulse of your audience.
- Send an email with a special offer each month.
- Consider customer service as a top priority.
