4 tips for effective marketing communications

Effective marketing communication is the key to grab the attention of your prospects. If you want to hook your prospects, you got to first listen to them, know what they like and dislike and then tailor your communication accordingly. Only then, your prospects will consider your offer as a relevant one and respond to your call-to-action.

Try the following:

1. Identify your prospect’s problems & needs and personalize your message based on that.
2. Conduct periodic surveys to get the pulse of your audience.
3. Send an email with a special offer each month.
4. Consider customer service as a top priority.

4 tips to improve email deliverability

Email deliverability is one critical issue that hampers your email marketing program’s success. Even your best email copy will go in vain if your emails don’t reach your prospects’ inbox on time.

Try the following:

1. At the time of subscription, tell your subscribers how often they will receive your emails and stick to that.
2. Before sending your email, check your email copy for any ‘spam’ words.
3. Create an email seed list to test your email on different email clients, domains and devices. It helps you to check email deliverability, appearance and take corrective measures if there are any issues.
4. Provide an option to unsubscribe in a click. If you don’t, there are chances that they might click the ‘spam’ button.