Insidesales.com conducted a ResponseAudit to test every exhibiting company at Dreamforce, salesforce.com’s user group conference, to see how quickly they would respond to a web lead.
Here are some interesting stats from the ResponseAudit:
“39.5% of the Dreamforce Sponsors responded by phone with the average response time by phone of 44 hours, 31 minutes, and 8 seconds. Of companies that responded by phone the average phone attempts was 1.14 times. 53.2% of the Dreamforce Sponsors responded by email, with the average response time by email of 13 hours, 14 minutes, and 24 seconds. Of companies that responded email the average email attempts was 1.45.”
Over 37% of companies never responded at all.For those that did respond, the average response time was still very slow. “Recent lead response management research from MIT shows the odds of making contact with a Web-based inquiry increases 100 times if attempted within five minutes.”
To read the full story, Visit ReachForce.com Blog
However the research fact shows the significance of Web lead Response Time and its affect on conversion.
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