7 B2B lead generation tips for marketers

About 80% of the B2B marketers say that lead generation is their biggest challenge. To generate more leads, try the following:

1. Have a leadgen strategy; define your audience, industry, company size, location, etc.  
2. Figure out how you are different from the crowd and how it can benefit your customers.
3. Set the criteria for a qualified lead.
4. Generate leads using the right marketing method, one that suits your business.
5. If the leads are not sales ready, nurture them.
6. In addition to contact information, provide your sales team with the prospect's buying situation, challenges, decision making process, responses so far, any possible objections, etc.
7. Measure the outcome, make changes and fine tune until you get optimal results.

4 tips to identify real prospects

All that glitters is not gold, right? In the same way, you got to understand that all prospects are not your real prospects. You got to identify the real prospects who are worth spending time with.

Try the following:

1. Get to know when she is going to make a decision. If she isn't going to take a decision for months then there is no point in spending time.
2. Does your prospect have a problem that you can help her fix it?
3. Is your prospect a decision maker or somebody else in the company?
4. What's your prospect's financial ability? Does she have the budget to buy your product/service?

Source: eGrabber Newsletter