About 80% of the B2B marketers say that lead generation is their biggest
challenge. To generate more leads, try the following:
- Have a leadgen
strategy; define your audience, industry, company size, location,
etc.
- Figure out how you
are different from the crowd and how it can benefit your customers.
- Set the criteria for
a qualified lead.
- Generate leads using
the right marketing method, one that suits your business.
- If the leads are not
sales ready, nurture them.
- In addition to
contact information, provide your sales team with the prospect's buying
situation, challenges, decision making process, responses so far, any
possible objections, etc.
- Measure the outcome, make changes and fine tune until you get optimal results.
