Showing posts with label lead generation tips. Show all posts
Showing posts with label lead generation tips. Show all posts

Thursday, November 20, 2014

7 B2B lead generation tips for marketers

About 80% of the B2B marketers say that lead generation is their biggest challenge. To generate more leads, try the following:

  1. Have a leadgen strategy; define your audience, industry, company size, location, etc.  
  2. Figure out how you are different from the crowd and how it can benefit your customers.
  3. Set the criteria for a qualified lead.
  4. Generate leads using the right marketing method, one that suits your business.
  5. If the leads are not sales ready, nurture them.
  6. In addition to contact information, provide your sales team with the prospect's buying situation, challenges, decision making process, responses so far, any possible objections, etc.
  7. Measure the outcome, make changes and fine tune until you get optimal results.