5 tips to generate sales leads from your YouTube videos

Hosting videos on YouTube is one of the best ways to improve your online search visibility, engage your target audience and generate sales leads. However, you cannot achieve the desired results by just uploading any video on YouTube.

Try the following:

1. Create a video that people would love to watch & share.
2. Add a transcript to your video. It will help search engines and users to easily find your videos.
3. Give a keyword-rich title for your video. You can have a title up to 99 characters.
4. Write a great description for the video. Use relevant keywords and you have 5000 characters to fill this space.
5. Use the top targeted keywords to tag the video.

7 B2B lead generation tips for marketers

About 80% of the B2B marketers say that lead generation is their biggest challenge. To generate more leads, try the following:

1. Have a leadgen strategy; define your audience, industry, company size, location, etc.  
2. Figure out how you are different from the crowd and how it can benefit your customers.
3. Set the criteria for a qualified lead.
4. Generate leads using the right marketing method, one that suits your business.
5. If the leads are not sales ready, nurture them.
6. In addition to contact information, provide your sales team with the prospect's buying situation, challenges, decision making process, responses so far, any possible objections, etc.
7. Measure the outcome, make changes and fine tune until you get optimal results.