How to Acquire Highly Targeted Leads

Are you sick of buying or renting leads

Do you want to extract fresh leads with a click

Then go for ListGrabber.

ListGrabber is a lead extractor that auto-extracts contact information - name, postal address, email, phone, fax, etc - from lead lists on the Internet and enters them into columns in an Excel spreadsheet or to respective fields in a contact manager. Using this tool, you can capture business contact list from anywhere on the Internet with a single button click.

ListGrabber is the ultimate lead extractor that helps you generate your own targeted lead lists with a click!

Use coupon code LGSPL99 and get $99 off on ListGrabber. This holiday special offer is valid only for the purchases made online until January 2,2010.

For more info, click ListGrabber

ListGrabber can help you save both time and money by automating the process of building custom prospect lead lists. ListGrabber incorporates patented contact capture technology, that has been perfected over many years, to strip out the advertisements and other extraneous information and zero in on the relevant contact details alone. ListGrabber is tuned to work with all popular web sites, directories and listings in USA, UK, Canada and Australia.

Holiday Specials: $99 Off on ListGrabber

Use coupon code LGSPL99 and get $99 off on ListGrabber. This offer is valid only for the purchases made online until 2 January,2010.

For more info, click ListGrabber

ListGrabber is a contact capture software that uses patented technology to capture contact information from Online Directories (like Yellow Pages, Super Pages, White Pages), association websites, membership directories, MLS Listings, etc. and enter them into an Excel spreadsheet or any database.

How ListGrabber can work for you

• Capture name, address, email, phone and fax number, etc of likely prospects or business contacts
• Automatically transfer the captured contacts into an Excel spreadsheet, Contact Manager or any other database, and thereby
• Checks for duplicates with contacts in your Contact Manager before creating a new contact! Dupe check criteria can be defined by the user through a combination of Contact Name, Company Name, Email address and Zip
• Helps build a high quality database on your own
  

Get your Prospects to Commit to Every Step in the Sales Process

Source: eGrabber Newsletter

The challenge that every sales person faces is: How do I get my prospects to commit at every step of the sales process? The key is to ask specific questions and get them to commit in their own words. Examples of such questions would be:

- Does it look like this might be the solution your company is looking for?
- What can you see that might get in the way of us moving forward with this?
- Who do I need to speak with in the other team/ department/ group?
- How much closer to a decision are we?
- How many other proposals are you looking at?

2 Key Things to Consider in Post Recession Sales and Marketing

If the forecasts are any indicator, the growth in our economy (post recession) is going to be a slow one and it will be some time before things return to normal. This is the time that is really going to matter for businesses.

Here are 2 key things to consider as you plan your sales and marketing, post recession:
1. Relevance: Are your products, the messaging and the needs you solve still relevant to the current market?
2. Competition: Understand how the recession has changed your competitive landscape - products, pricing, brand positioning, business model, etc.

Using the above can help you to effectively plan your sales and marketing.

ListGrabber keeps Prospect List Building Simple

Source: ListGrabber case study

ListGrabber keeps Lead Capture and Prospect List Building process simple for agents at Zalowitz Commercial Realty LLC

Problems faced by Zalowitz Commercial Realty LLC

The Company used, ACT! by Sage as their primary contact manager application to maintain all their business contacts and leads. The growth of their company was directly proportional to the size of their database (prospects and business contacts). However the problem was how to build lists of prospects and business contacts in a quick manner? The answer was – the Internet. Internet was a goldmine of sales leads and business contacts.

Initially, they started building, their database by manually “copy-pasting” the contacts/leads from the Internet (sources such as White Pages, Yellow pages, Super Pages, Membership lists, Jigsaw, Chambers of commerce listings, etc.) into their ACT! by hand. Manual data entry by typing and copying every contact/lead individually from the Internet and documents was to become a huge commitment of effort and time.

Solution

Zalowitz Commercial Realty LLC found ListGrabber that could solve their problem of lead/contact capturing and building prospect lists from the Internet. The best thing Sam liked about ListGrabber was that it could also automate the data entry of leads/contacts directly into his ACT! Contact manager.

“One Click! – That's all that is required. ListGrabber extracted contacts - name, phone, fax, address, email, website, etc from online directories, trade show lists, websites and other lists available on the Internet in seconds and entered the contacts accurately into my ACT! contact manager” says Samuel J. Zalowitz, Founder - Zalowitz Commercial Realty LLC.

Benefits for Zalowitz Commercial Realty LLC

ListGrabber enabled Zalowitz Commercial Realty to increase the size of their database by extracting prospect lists from Internet sources such as CCIM’s “Site to Do Business”, the Yellow Pages, White Pages, Super Pages, Membership lists, etc.

Best of all, Zalowitz Commercial Realty can now take the focus off cumbersome data entry of leads and contact lists into ACT! or Outlook.

"The ultimate goal is Marketing & Selling and ListGrabber is really an ideal solution for both” says Samuel J. Zalowitz, CCIM

Download free trial version, Click download listgrabber

For more info, Click listgrabber

AutoMail, an add-on for ListGrabber.

Sales and marketing professionals can now use AutoMail to send personalized emails to any marketing list (excel sheet, .csv, or lists captured using ListGrabber).

AutoMail also comes with pre-designed HTML ad layouts that can be edited to suit the audience, allowing users to create highly personalized HTML messages and newsletters in just a few minutes. The easy-to-use features in this new software will allow users to effectively manage and automate their email marketing campaigns.

With AutoMail, ListGrabber users will able quicken the time it takes to connect with prospects and thereby increase their sales conversion numbers. AutoMail for ListGrabber can add high value and a sense of professionalism to the marketing efforts businesses put in to achieve revenue targets.

For more info , Click AutoMail

For a free trial, Click download AutoMail

To try ListGrabber, Click download ListGrabber

Home Video Studio's cut it's lead generation time by 1/10th using ListGrabber

Source: ListGrabber Case Studies

ListGrabber cuts Home Video Studio's lead generation time by 1/10th, allowing them to build mailing lists faster, reach more prospects and thereby increase revenue by 120%.

Problems faced by Home Video Studio

Home Video Studio uses MS Excel as his database. They usually spend about 7 working days every month to prospect for new leads for their business. They manually harvests leads from Internet and transfers them into his Excel sheet. Home Video Studio badly wanted to expand it's lead database. However they did not have the time or the money to afford it.

ListGrabber Solution

Home Video Studio first heard about ListGrabber from another franchisee in their network.

They tried ListGrabber and soon found that it was the perfect solution for their problem of generating a large lead database, quickly and cost-effectively. Home Video Studio found ListGrabber valuable in extracting fresh leads from the Internet.

Benefits for Home Video Studio

• Matthew the owner/operator of Home Video Studio now spends just 1/10th of the time he usually does in finding and copy-pasting contacts into his excel sheet.
• He is able to use the time saved on other business-value-adding activities.
• The new found ability (ListGrabber) to build mailing lists and lead lists quickly has given a tremendous impetus to his business.
• Mathew was able his increase his revenue by 120%; a success that he acknowledges was mainly because of ListGrabber.
  

Try ListGrabber's free trial version

Learn more about ListGrabber

How to Build Fresh Lead Lists with ListGrabber

How to Build Fresh Lead Lists with ListGrabber

November 2009 - Top 10 Viral Videos Publisher: MarketingCharts

Source: http://www.marketingcharts.com

1. Cullman Liquidation - Mobile Homes, agency: Rhett & Link
2. ‘Improv Everywhere’ & Trident - Grocery Store Musical, agency: Improv Everywhere
3. Guinness - Bring it to Life, agency: AMV BBDO, London
4. Verizon - Misfit Toys, agency: McCann-Erickson, New York
5. Nokia N900 - The Journey Starts Here, agency: The Mill
6. Vodafone - Vodafone Symphonia, agency: Colenso BBDO, Auckland
7. Heineken - Know The Signs, agency: Ruby
8. Toshiba - Space Chair Project, agency: Grey London
9. Telekom Malaysia - Through My Window, agency: DraftFCB Malaysia, Universal McCann
10. Samsung - Hardest Hockey Shot, agency: Cheil Worldwide

Save time and Increase ROI with ListGrabber

Leads are vital to any business. It's sometimes hard to acquire targeted leads from third party vendors. If you are a marketing professional involved in lead generation, you could be overlooking some very valuable yet time-consuming tasks such as searching for targeted leads in business directories, membership directories, copy paste the generated fresh leads into your database.

Without an automation tool you could be losing leads wasting time on manually copy paste these leads into your database.

Choosing a lead generation software that has the ability to automate the lead extraction process by automatically transferring the extracted leads into your database can save your time, generate targeted leads, close more sales and increase your ROI.

eGrabber provides ListGrabber the most efficient automation software that can automate lead generation more efficient and effective.

ListGrabber extracts business contact information such as business name, address, phone number, web address, email address from online directories(yellow pages, white pages, super pages) searches, membership websites etc. into your database(Excel Spreadsheet, ACT!, Outlook).

For a free trial, Click download listgrabber

For more info, Click listgrabber

Why should you use videos to sell your products/services?

A recent study by comScore revealed that in October 2009, more than 167 million viewers in the U.S. watched an average of 167 videos each, while YouTube (YouTube) reached 1 billion views per day – or 41 million views per hour – in the same month.

Create videos on products/services and add these videos on your website. Add a share button so that your website visitors can share the video on other social networking sites and other video distribution sites.

You can make use of the below list of websites to distribute your videos online..

• YouTube
• DailyMotion
• Yahoo
• MySpace
• Metacafe
• Revver
• Blip.tv
• Veoh
• Viddler
• VimeoPlus
• Sevenload
• VideoJug
• Zoopy
• MSN Video
• Break
• eBaums World
• Scilpo
• Howcast
• 5min
• Graspr
• i2TV
• GrindTV

Software that helps you generate leads

ListGrabber is a tool that captures business contact information such as business name, address, phone number, web address, email address from online directories(yellow pages, white pages, super pages)searches into your database(Excel Spreadsheet, ACT!, Outlook). By using ListGrabber you can capture sales leads and business contacts into your database.

Features:

One Click Capture - Capture Multiple Contact listings with a click in a few minutes

Direct transfer - Directly transfers data to Excel Spreadsheet and Contact Managers like ACT!, Outlook and more.

Detects Duplicate Contacts - Checks and eliminate duplicate contacts

Extract Emails- Ability to extract email addresses from anywhere

For a free trial, Click download listgrabber

For more info, Click listgrabber

ListGrabber supports USA, Canada, UK, Australian and NewZealand websites. For more info on the websites supported visit the link - http://tinyurl.com/onlinedirectories

86% of Companies Planning to Spend more money on Social Media Next Year

According to a survey report published by Econsultancy and bigmouthmedia majority of companies(86%) surveyed planning to spend more money on social media in 2010, and 13% of the companies surveyed are planning to retain the same budget.

Here goes the highlights

Source: http://econsultancy.com/reports/social-media-and-online-pr-report

• Almost two-thirds (64%) of companies say they have experimented with social media but have not done much.

• Micro-blogging (i.e. Twitter) is now the most widely adopted social media tactic, used by 78% of company respondents.

• Just under half of companies (46%) are not yet using reputation or buzz monitoring tools to understand what is being said about their brand.

• Nearly a third of respondents (31%) are not spending any of their budget on social media.

• There is a mixed view of the benefits of Twitter, with almost a third of respondents (31%) saying that here are tremendous opportunities available.

• The biggest barrier to better social media engagement for companies surveyed is the lack of resources (54%).

Create Mini-Case Studies of your Customers

Source: eGrabber Newsletters

Every sales person should keep testimonials on hand that address each key selling point - customer support, great value, ROI, ease of use, etc. If not, then you have to start asking for testimonials. While you are at it, you can use customer feedback to create mini-case studies. It is just one paragraph that briefly tells how a customer used your product to solve a problem.

Powerful case studies should mention a return on investment, savings in time or increase in revenue. They serve as key pieces of information that make your prospects comfortable in making a decision.

A simple format that you can use for your mini-case study is Problem >> Solution >> Result/Benefits.

2 Interactive Elements to Use in your Email Marketing

Source: eGrabber Newsletters

Prospects in today's web 2.0 savvy world, expect marketers (businesses) to provide more transparency and interactivity in their messages. So, it is important that you enhance your email marketing program with components that encourage the recipient (prospect) to interact. Here are 2 elements that are easy to implement:

1. Videos: Create videos that make a compelling case to a prospect on why they should buy your product. Include feedback from existing customers in similar target profile.
2. Polls: Polls that are short and to the point elicit the most response. Keep your poll to two or three questions, and show the results.

Whatever elements you decide to use, make sure it is insightful and offers the recipient the chance to voice back her views.

Crown Peak Launches New Online Marketing Tools

Cown Peak's new online marketing tool lets you create and manage the content and your campaigns through a easy-to-use interface.

Detailed listing of the tool's features - Source: www.crownpeak.com

Manage Testing

1. A/B, or A/B/C or A/B/C/D (you get the idea) all the way through Multivariate testing built right into the product. Test content wherever it lives: your Web site, landing pages, microsites, email, display advertising or social networks.

2. Get split test measurements in real time and know exactly which version of your content or which campaign is actually driving results.

3. Promote or demote content, pages or versions based on defined success metrics like page views, conversions or clicks.

4. Simple, easy-to-understand reporting gives you exactly the info you need to quickly make creative and content publishing decisions.

5. Syndicate and distribute “champion” content to provide ongoing SEO benefits.

Ad Testing

1. Track and manage content in flash or static banner ads or in social media as well as the impact of change on the click-through or conversion rate.

2. Optimize advertising content in the same, easy-to-use interface that you utilize for all your Web content management.

3. Combine ad testing with landing page testing to know exactly where and how to optimize conversion rates and content.

Segment and Target Content

1. Easily create “playlists” of criteria to create your audience segments.

2. Target all kinds of content – from single snippets on a page to the entire page to groups of visitors based on audience criteria you define.

3. Target content to audience segments based on implicit and behavioral criteria such as referring URL, geography, time of day, ad campaign etc.

4. Easily re-use targeting groups for any new snippet of content you create.
   

Automate Content and Campaign Management

1. Schedule both tests and targeted content to go live and retire on specific dates

2. Automatically direct your visitors based on rules you establish such as time of day, referring media (e.g. ad vs. email or organic vs. paid search).

3. Use workflow to trigger email notifications of campaign milestones such as number of conversions, or temporary promotions.

4. Automate approval processes of content before it goes live.
   

Run The Whole Site Or Just Part Of It

1. Unlike other systems there’s no software to install or manage on your servers, it’s completely on demand.

2. Use the CrownPeak Online Marketing Suite to control your entire site, or just plug in a few snippets of code for your "persuasive content" and use CrownPeak as a marketing layer on your existing infrastructure.

How to build fresh lead lists in minutes with ListGrabber

One of the greatest assets of any business is its leadlist. There are a number of different ways a company can use to build its lead list, but one of the most effective methods is using the software ListGrabber.

ListGrabber is a list building software that captures mailing addresses and email addresses from Online Directories(yellow pages, white pages, super pages and more), chamber of commerce listings, membership websites and more.

ListGrabber is the key to build your indispensable quality lead list.

For a free trial, Click here

Watch this video on "How to build fresh lead lists in minutes with ListGrabber"

Higher discount on ListGrabber

To buy ListGrabber, visit http://store.egrabber.com/

Use Promo Code "TG30LG" to get 30% discount on ListGrabber.

ListGrabber is the fastest selling list building software. It can extract leads contact information (email, phone, address, name, etc) from any Internet Source and automatically transfer them into your database application. (Excel, Outlook, ACT!, etc).

ListGrabber allows you to:

• Capture Contact information from online directories(Yellow Pages, Super Pages, White Pages, etc)
• Extract leads with a Click
• Fuel your Business Pipeline with Leads
• Extract email addresses from any Online source
• Transfer Captured Contacts to your Database (Excel, ACT!, Outlook, GoldMine, etc)

To download the free trial version , click download list builder software

Use eGrabber LeadResearcher to find missing e-mail ids

For a free trial, Download eGrabber LeadResearcher

2 Proven Tips to Convert Leads into First Meetings

Source: eGrabber Newsletters

A recent survey* showed that sales reps' ability to convert leads into first meetings have been dropping consistently in the last 4 years. One of the main reasons for this decrease in performance, as the survey notes, is a noticeable shift in the expectations that customers have when they do talk to a sales rep.

Here are 2 things you can do to remedy this:

1. Research your prospect before the first call and develop a customized sales execution strategy for every prospect.
2. Shift your conversation away from the product, and focus instead on the solution - how you can help the prospect solve problems.

The key is to plan for and execute the types of sales calls that will create a reason for the prospect to involve further in the buying process.

*Target Marketing Priorities Study, CSO Insights

How to Transfer Contact Information from a Text Document to Salesforce.com

ThanksGiving Day Deals - 30% Off on ListGrabber

Use Coupon Code "TG30LG" to get 30% discount on ListGrabber.

ListGrabber is a list builder software helps you to to capture company and contact information from yellowpages.com and transfer that information effortlessly to your Contact Manager. Mailing addresses, phone numbers, and websites are all copied directly into grid format at the click of a button, and from there you can choose which CRM or database you would like to export to.

ListGrabber is able to capture information from: online directories (like yellowpages.com, superpages.com, whitepages.com), association websites, membership directories, MLS listings, etc. and enter them into an Excel spreadsheet or any database (ACT!, Outlook, GoldMine, etc.).

To download an unlimited use 3-day trial of ListGrabber, click download list builder software

(more)

Benchmark your Marketing on Recent Trends

Source: eGrabber Newsletters

One of the ways to boost your marketing performance is by benchmarking your programs based on the latest trends. If you do search engine marketing (SEM), consider the following recent data from a survey of online retailers in the country:

- sales from search-engine marketing rose 4% for online retail businesses
- the average cost-per-click declined $.05
- SEM ROI improved 4% for online retailers

Use these findings as a benchmark to gauge the effectiveness of your own SEM programs. Ask yourself: Were my SEM results in line with the market trends? Am I doing better or worse? If its the latter then you will have to decide on what steps to take to boost results.

How to Capture Email Contacts to Act

No more copy paste contacts from your emails into your ACT! database. Try AddressGrabber. With AddressGrabber, you can quickly capture email contacts to ACT! in 3 easy steps.

Highlight the email signature.



Click on the ACT! icon on AddressGrabber toolbar.


AddressGrabber intelligently captures the contact details and transfers them to your ACT! database in no time.


AddressGrabber also helps users share customer contact information between their contact managers, accounting and shipping applications - with one click.

AddressGrabber has an inbuilt functionality that gives an alert if a contact that is being grabbed already exists in your database. This helps you maintain a clean and duplicate free contact database.

For more info, Visit capture email contacts

For a free trial, download addressgrabber for act

One in Five Americans is now a tweeter

Source: marketingcharts.com

Are you looking for data extraction from yellow pages?

If your business involves manually copying , pasting free leads from Online directories (such as YellowPages.com and SuperPages.com), association websites, membership directories, White Pages, MLS listings, etc, then using ListGrabber is an easiest way to do this.

ListGrabber is a fast, efficient data extraction tool that can help you leverage the time of your sales and marketing team and increase sales.

ListGrabber Software captures lead lists from Internet and allows users to build their own lead database or prospect list. It allows businesses to capture name, addresses, emails, phone and fax number of prospects into Excel Spreadsheet. This lead genrating software can also be used by telemarketing call centers to build lists of potential outbound customers.

For a free trial, click download lead generation software

Craft Compelling Sales Introduction Letters

Source: eGrabber Newsletters

There are many sales people who use sales introduction letters successfully as a primary prospecting tool. But studies show that, for a majority, this direct mail tool does not get the expected response. Do you feel this is true in your case too?

Here are some of the tips you can follow to craft compelling sales introduction letters:
- Keep it short; a one-page letter should work.
- Use customer comments and quotes from industry publications.
- Include a compelling offer and a clear call for action.
- The postscript gets high readership and so use it effectively.

A nicely crafted sales letter can help you see your response rates shoot up. So, use these tips effectively.

Resist the Urge to Under-price your Products

Source: eGrabber Newsletters

The urge to under-price your products or services will be especially high when the economy is down. Low sales usually has the strength to convince even strong sales people to think that their pricing is high for the market. But, under-pricing is no the solution; it hurts your business in other, more important, ways:

- Your product is perceived to be of lower quality
- Potential buyers see it as having lower credibility
- Your product does not realize its appropriate and relevant price in the market

So, it is always important to keep in mind the perceived value your product offers in addressing your customer’s problem and price it in relation to that. Remember, the economy has already started moving up and under-pricing now will have huge negative effects on your business both in the short term and long term.

No more copy, paste contact details to your address book!

AddressGrabber Standard is an outlook add-in to help you capture contacts in emails, web pages, documents. Automatically captures the contacts from incoming emails, web pages, documents and transfers them as contact records into your addressbook with a mouse click!

To know more, click outlook add-in that captures contacts

For a free trial, click download outlook add-in

AddressGrabber Standard free trial is for 3 days or for transfering 50 addresses, whichever occurs earlier.

How does AddressGrabber Business help with Order Entry?

Online businesses receive orders electronically via email. To create a new record, you have to simply select the customer contact details and click on AddressGrabber. Depending on the icon selected, a customer record gets created in Outlook, QuickBooks, Peachtree or a host of other office and shipping applications.

If the contact is already available in Outlook, you have to just bring up the contact and click on QuickBooks icon to create a customer record in QuickBooks. This technique can be used to transfer Outlook Contact into any of the Accounting and Shipping applications supported by AddressGrabber.

Since the customer information is entered automatically, you eliminate billing and invoicing errors.

To know more, Click AddressGrabber Business Edition

To download the free trial version click web form response grabber

How to enter leads and web-site form responses into Outlook using AddressGrabber

When customers fill out and submits web-site forms , an email is sent to the company with all the responses. To enter details from email into your application, the user will have to select email details to enter and click on an AddressGrabber Icon. AddressGrabber intelligently figures out all details and places them in appropriate fields in your application.



AddressGrabber can be mapped to enter custom fields such as number of employees and other custom fields into specific fields into your contact manager. You only need to train it once!

You can use this to enter Web form submissions, email invoices, PayPal statement, purchase orders and any other type of email into Outlook with just one click! AddressGrabber eliminates hassle of manually retyping or cut-n-paste. It is fast, accurate and saves time.

To know more, Click AddressGrabber Business Edition

To download the free trial version click web form response grabber

Six Steps To Find New Customers

Step 1 – Clearly define your benefits statements

Potential customers want to hear about how your offering will help them. Typically they will want to move away from an undesirable situation, or move towards something they want. If your offering can help them do either of these, then they are potentially a customer. It is crucial that you talk about your offering in these terms – i.e. what it will do for your customer, rather than just what it is.

Step 2 – Make sure you know who you are trying to reach

With around 4 million companies in the UK, and over 50 million consumers, you need to work out who is most likely to need what you offer. This process is known as ‘targeting’, and is the next step to finding new customers for your business.

Companies can be targeted using a number of factors such as location, industry sector, and company size. As well as the type of company you want to sell to, you also need to be clear on which department or particular job titles within the company are of most interest to you.

On the consumer side, you will again need to think carefully about what types of people are most likely to benefit from your product or service. Marketers typically make use of demographic profiles as a way of describing a particular section of the consumer market. For example, you might want to target the single, female, middle-class, age 18-24, college educated demographic.

Step 3 – Decide on your ‘marketing mix’

Many people view marketing as a very narrow range of activities centred around advertising (trade press, local newspapers, radio). In fact successful marketing to find new customers is a combination of different activities. As well as advertising, you can include trade shows, email marketing, direct mail, on line marketing, telemarketing, and others.

Step 4 – Put together your activity plan

Success at finding new customers is like playing the ‘long game’. In other words, you will become more successful as you establish and continue your marketing activity. This means having a plan of what you are going to do each week to attract new customers. It is easy to allow your marketing work to slide towards the bottom of your priority list – resist that temptation!

Step 5 – Make sure you can measure your results

Finding the best ways to attract new customers is always to some extent a case of trial and error. There is no harm in this, as long as you are able easily to see which of your activities have worked well and which have not. In other words, you must be able to measure the results of your efforts. Many companies do this by, for example, asking on their website enquiry form where the customer heard about their company. This is invaluable information that you can use in Step 6.

Step 6 – Do more of what works, and stop doing what doesn’t work

This seems very obvious. However, our experience clearly shows that there are many companies out there who are continuing with the marketing they have always done – without knowing whether or not they are being successful at attracting new customers. So you need to review your results regularly, and do more of what works.

Source: Free Articles from ArticlesFactory.com

Small Biz Chooses Search over Social Networks

clipped from www.marketingcharts.com More than three-fourths (76%) of small-business owners have not found social networking sites to be helpful in generating business leads or for expanding their business during the last year, and 86% say they have not used social networking sites to get business advice or information, according to a new Citibank/GfK Roper survey. The survey of 500 small business executives across the US revealed that despite widespread consumer use and increasing marketing efforts on social-media sites - such as Facebook, MySpace and LinkedIn - among larger organizations, managers in smaller businesses apparently are not jumping on the bandwagon.

Prepare to Impress Prospects in 10 Seconds

Source: eGrabber Newsletters

In sales, you usually have the first 30 seconds to get your prospect's attention. Many successful sales people will say that it’s not true - you have only 10 seconds. Given this, it is critical that you find a way to engage your prospect as quickly as possible. In the first 3 seconds, you would say your name and where you are calling from. What is important is the next 7-8 seconds; it should focus on why the prospect has to listen to your call. You can use this to

- ask a pertinent question
- place an elevator pitch
- provide a startling/ interesting statistic relevant to the prospect's industry/ business

or basically say anything that would engage your prospect’s interest.

Remember, this tip can only improve your success rate in the opening round. Ultimately, your selling success will depend on the number of qualified calls you make - the more calls you make the more you close.

Online Lead Generation Report (B2C) 2009 - Highlights

Source: econsultancy.com

Two thirds of company respondents (65%) say that their use of online lead generation has increased in the last year, compared to only 11% who say that it has decreased.

The majority of client-side respondents see cost effectiveness (72%) and the ability to target (60%) as benefits of online generation.

Despite the recession, there are still more companies (53%) who, in the last year, have increased their overall marketing budget rather than decreased it.

There is a continued trend towards decreased use of offline channels for generating consumer leads.

A Proven Tip to Generate Leads using Twitter

Source: eGrabber Newsletter

Did you know that you can use Twitter to generate sales leads in real time for you? You can register for Twitter's notification service that will let you know if someone adds a post that includes your search terms.

For example, if you are a florist, you can set the service to notify you for phrases such as "anniversary", "celebration", "special event", etc. With this, you will get notifications (through text or email messages) when people tweet with your search terms. These are people likely to be interested in your services. You have to then follow that person, reply to their tweet and offer your services.

A marketing services provider might register for phrases such as "lead generation", "campaigns" etc. Remember, the key here is to choose right phrases that are unique to your target market.

How to find Business Email Addresses using LeadResearcher

LeadResearcher enables you to:

1.Find an email address for a lead

LeadResearcher helps you in finding the missing E-mail address for a contact. Just type in the Contact Name & Company Name and click on "Find E-mail." LeadResearcher automatically searches the Internet and finds email addresses that are related to that contact.




2. Find an email address or phone number for a lead found on Social Networking Sites

After finding a person's name and company from Social Networking Sites, LeadResearcher can instantly get the rest of the person's contact information, including their email address and phone number. Just type in the Contact Name & Company Name and click on "Find All." LeadResearcher intelligently searches the Internet and displays the E-mail address, and phone number for that contact.


3. Find the email addresses for all employees in a company

LeadResearcher helps you to find all the possible email addresses of employees working in a given company. Input a Company's Name and click on "Find E-mail Ids of a company" button. LeadResearcher will list all the E-mail addresses of employees in that Company that are available across the Internet.

Try to Download FREE Trial Now - LeadResearcher Pro

Media Planning - Buying List 2010

clipped from www.marketingcharts.com

367 Hospitals In US Use Social Media

clipped from www.marketingcharts.com

The Good and the Bad in Brochure Printing

• The good: Brochures are effective marketing tools - First, we have the greatest good that color brochures give. They are very effective marketing tools for small businesses or projects. They can give small but precise marketing messages to lots of people in a small and inexpensive package. Color brochures can easily reach many people on a local level and increase a business' exposure to the market immensely.

• The bad: It requires creative thought and cunning to make it effective - Of course, it will require you to be creative and resourceful to make the brochure as effective as it is. You need to compose marketing messages that relate to your readers, while your distribution strategies must be good and aimed at the right target markets for your brochures. You have to think this all through.

• The good: Brochures look good and makes your business look good - Brochures also have the advantage of letting you form a business image or reputation. By utilizing a very convincing design that projects your business or corporate philosophy, you can convey to readers that you are striving for excellence, good service and professional work. They can basically make you and your business look good for the market.

• The bad: You will need an expert designer to make it look good - However, to make you look good, your brochure design should be well made. You might probably need an expert designer or layout artist so that you can have a very good-looking marketing tool that does display your philosophy. It is all about the design, so you have to get it right.

• The good: Brochures can be given away anywhere to many people. Many people like how these materials can be easily given away to a mass audience. It can be mailed, distributed by hand, left at public locations and included with other products and things. There is absolutely no expertise required to give them away, making is a very simple medium to work with.

• The bad: You will need to spend some money for them to last - While it is easy to distribute them, it might cost you for those color brochures to last long. Being easily distributed means that most of your brochures will be exposed to a lot of harsh environments. If you want them to survive to deliver your message, you will need to spend money on high quality materials to make them tough.

Source: ArticlesFactory.com

ABOUT THE AUTHOR

Katie Marcus writes about the printing brochures or brochure printing technologies used by businesses for their marketing and advertising campaigns.

Power Marketing Through Folded Postcards

Some printing services today offer printing of so-called folded postcards. This kind of postcard is a more powerful kind of postcard for business marketing because of its improved abilities as a marketing postcard. Just read on below to know about these improved abilities.

• Giving better and more detailed messages – The major advantage is their extra space. With double the usual postcards space, it is possible to give better and more detailed messages to your readers. You can detail the best features of your product or services, or you can tell the whole story about your company.

You can list down all your products for sale and turn it into a small catalog. In fact, you can do anything you can think of that is good for marketing. There are lots of possibilities that you can do with all that extra space, and you can make it as extensive as you possibly can to achieve your goals.

• Showing more impressive images – Having more space provided for your advertising material means that there is space for more images that are quite impressive. While the cover of the postcard is the main attraction, you can also add in some other minor images that can be equally impressive. This gives you more opportunities to connect with your readers through your images, giving you the best advantage that you can have in postcard marketing.

• Better quality postcards – You can also consider them as stronger advertising tools. With the added extra layer of material folded unto itself, most folded postcards are more durable than regular ones. They can withstand physical damage better, while most of them have special water resistant coatings that should help them endure weather effects. They can reach your market with possibly no lasting damage at all, and help your message be seen much longer too.

• Cheap and easy production schedules – Of course, with modern printing technologies, folded postcards can be cheaply and easily produced. Simple desktop publishing software can take care of the design, while online printing services can take care of the printing. There is absolutely no hassle of producing them.

• Cheap and easy distribution techniques – Finally, distributing these advertising tools is a pretty easy task to do. Besides the obvious use of the postal service for distribution, many courier companies attached to printing services can immediately distribute your folded postcards after printing. As long as you provide the needed addresses, you can print and distribute your marketing postcards in one-step. It is indeed powerful technique in your advertising campaign.

Therefore, as you can see, with the improved abilities of a folded postcard, your marketing can be more powerful and more effective. Try printing those folded postcards today.

Source: Articlesfactory.com

About the author

Katie Marcus writes about the folded postcards and post card printing technologies.

How Good is your Profile on Social Networking Sites?

Source: eGrabber Newsletter

All sales people know that their prospects search the Internet for information about the product, the company and competitors, before they purchase something. But, what is now new is they check out the sales person they are in contact with too. Does your LinkedIn profile have the right ingredients to create a sense of trust that would make your prospects better inclined to buy from you?

Prospects would like to know how long you have been in this industry, your experience with the company / products, your qualifications, companies you have sold to, etc. How many of your customers have recommended you on LinkedIn? Are you associated with groups and associations related to your work and industry?

These things really matter a lot. If your answer is a ‘No’ to any of these questions, then it is time you started working on them.

Are you Adept at Web Conferencing Yet?

Source: eGrabber Newsletters

Companies and sales teams face significant challenges in selling cost-effectively to businesses today. Old selling habits that rely on face-to-face contact is simply too expensive for most businesses in the current market. More importantly, surveys show that, customers prefer online interactions, over personal contact, when possible.

A web presentation in which you show your PC desktop and demo something relevant to the prospect has become more effective. It is also rather convenient to both than a face-to-face conversation in the potential customer's office.

You can also easily record these web conferences and review them later to improve your selling skills and techniques. So, get started on using web conferencing.

Add Contacts into Outlook Addressbook with AddressGrabber - wikiHow

Add Contacts into Outlook Addressbook with AddressGrabber - wikiHow

Build Targeted Sales Lead Lists from the Internet

The Internet is one of the cost-effective ways to build a quality list of targeted sales leads. Buying or renting a list can be expensive and you can never be sure if you are getting the exact customers you want. Also, there is the issue of outdated contact data since contact information may change over time.

The Internet has many sources of free-leads. Online directories (such as YellowPages.com and SuperPages.com), association websites, membership directories, White Pages, MLS listings, etc. are some of the sources that you can use to build a list of prospects for e-mailing / tele-calling.

ListGrabber allows you to quickly capture contact details of prospects from all the above online sources and automatically add them to your database (Excel, Outlook, etc.)

So, stop wasting money on expensive lists. Use ListGrabber and see how it directly helps you sell more.

Download the 10-day trial version of ListGrabber today.

Cost - Per - Lead Advertising Report - Pontiflex

clipped from www.marketingcharts.com

Pontiflex's Analaysis - Source: MarketingCharts.com

In its “Cost-per-Lead Advertising Data Report,” Pontiflex defines basic data as information such as a user’s first name, last name, e-mail address and postal address. Premium fields include more detailed data such as telephone numbers, social networking usernames, and custom questions.

Pontiflex’s analysis found that the overall cost for a basic lead, across all industries is $0.60, while the cost for a premium lead is $2.27. However, the increases are not consistent across industries.

Specific vertical differences:

• In the entertainment industry, a basic lead costs $0.80, while the cost for a premium lead is $3.00.
• In the CPG industry, a basic lead costs $0.87, while the cost for a premium lead is $1.13.
• In the health industry, a basic lead costs $0.60, while the cost for a premium lead is $3.36.
• In the non-profit industry, a basic lead costs $1.33, while the cost for a premium lead is $1.85.
• In the technology industry, a basic lead costs $0.43, while the cost for a premium lead is $3.75.
• In the travel industry, a basic lead costs $1.40, while the cost for a premium lead is $2.50.
• The cost for a online retail basic lead is $0.59.

The report also found that advertisers often engage marketing leads through social networking groups and community sites, while a significant percentage also use e-newsletters to collect information

Ad Spend Sinks 14% in H109

clipped from www.marketingcharts.com Ad spending fell 14.3% in the first half of the year, to $60.87 billion, according to TNS Media Intelligence. The TNS number is similar to that reported two weeks ago by The Nielsen Company, which said that total ad spending was down 15.4% for H109, to $56.9 billion. Second-quarter spending was similar to Q1 spending, which could indicate that the steep decline may have have leveled off. These 14% declines represent billions of dollars in lost revenue, said John Swallen, SVP of research for TNS, who cautions that too much optimism could be premature. Early data from Q3 hint at possible improvements for some media because of easy comparisons against distressed levels of year ago expenditures, reports MediaBuyerPlanner.

Creative Selling Can Be a Double-Edged Sword

Source: eGrabber Newsletters

With so much competition and too few prospects, both marketing and sales have to be creative to attract and sell to consumers. Surveys show that though creative marketing and sales approaches are successful at getting attention, they create higher expectations in the prospects they engage. The more creative you are, the higher the expectation. This continues even after they become your customers and they are prone to being easily disappointed. So, when you fail to live up to these expectations, you end up doing more damage than if you had simply not chosen to think out-of-the-box.

So before you start thinking of creative ways to engage your prospects, make sure you have the means to perform higher and better.

Search Engine Reports : Bing Grows 22% in August

clipped from www.marketingcharts.com

Tune your Ad Copy for the Recession

Source: eGrabber Newsletters

A tight economy does not mean buying and spending will cease altogether. It is only natural for people to be more and more cautious with every dollar they spend. Considering this, you will have to tune your ad copy to meet the expectations of cautious buyers.

Focus on the ROI: Let your prospects know exactly what they will get for the dollars they spend. Use verifiable customer testimonials like never before; cautious buyers look for those. Let the benefits you outline be objective and data-driven. Adopting these can help your reach across better to your prospects.

Nurture your Prospects

Source: eGrabber Newsletters

Not all prospects make an immediate purchase, especially in a B2B environment. In the case of high-end / expensive products, the decision to buy could take days, weeks or even months. This behavior is even more pronounced in a slow economy. But, eventually when your customers buy, they buy it from the person or company that helped them most with their buying decision or from those that stayed on top of their mind.

Hence, it is important that you nurture your prospects and leads. Make efforts to stay connected with them in a meaningful manner. Send, at least once in 2 weeks, information they might find interesting and useful - white papers, articles, tips, etc. Make it personalized. This keeps your leads warm, and you on top of their mind, until the right buying time.

How to quickly scrape contacts from the web page and transfer them to Excel?

The web remains the major source of business leads that are available for free. Unlike old databases, online web directories like Yellow Pages, White Pages, Super Pages; association websites; membership directories; MLS listings, etc. provide fresh leads that can be immediately leveraged upon by sales/marketing professionals.

The question now is, how to quickly and accurately transfer those leads into the database? As a busy sales/marketing professional, you cannot afford to spend most of your productive hours in manually entering the contact details. This is where a web scraping software like ListGrabber can be handy.

With ListGrabber, you can automate lead capture process and save more than 50% of your time. You can quickly and easily scrape contacts from the web page and transfer them to Excel, Outlook, ACT, CRM applications, etc. in just a single click. You can transfer multiple contacts from multiple pages without any manual intervention. More importantly, you can maintain an error-free database as ListGrabber eliminates typos.

Let us see how we can quickly transfer contacts from the web to Excel spreadsheet.

For a free trial, Click download web scraper software

Please follow the steps given below:

For example, let us take a web directory.

Step 1: Launch any Yellow Pages directory, enter the search criteria and click

Search. For example, “Real Estate Agents” in “CA”

Step 2: The results are displayed. Select the results page and click the Microsoft Excel icon on ListGrabber toolbar.

Step 3: The ListGrabber – Capture Settings dialog box is displayed. Click the Proceed button.

The eGrabber - Confirmation Window is displayed. You can verify the address and other contact details in this window.

Step 4: Click Transfer All to transfer the contact information to Microsoft Excel.

Note: By default, the eGrabber - Confirmation Window is displayed when you transfer the contacts directly to your database. If you do not want the confirmation window to be displayed every time you transfer the contacts, select the option Always transfer – do not display this results window and click Transfer All. The next time, when you transfer the contacts, the eGrabber – Confirmation Window will not be displayed.

The selected contacts are transferred to the Microsoft Excel sheet as shown below.





For a free trial, Click download contact capture software

Apart from websites like Yellow Pages, Super Pages ListGrabber also supports:

www.192.com, www.askalix.com, www.bt.com, www.lawyers.com, www.hoovers.com, www.realtor.com, www.switchboard.com, www.upmystreet.com, www.whitepages.com, www.whitepages.co.au, www.whitepages.com.nz, www.yell.com, www.infospace.com.

Note: You can also get customized drivers for the website of your choice. Contact eGrabber's Sales Specialists for more details.

Find Missing Email Addresses of Contacts in your Database

Source: eGrabber Newsletter

The new LeadResearcher from eGrabber is an automated Internet research tool that allows you to instantly find the missing email addresses in your database.

LeadResearcher helps you save hours of Internet research. All you have to do is:

1. Input the Contact's Name and Company-name
2. Click on "Find Email"

LeadResearcher intelligently scours Search Engines, Company Websites, Networking sites, etc. and finds a valid business email address.

Our sales specialists can quickly show how you can use LeadResearcher to find missing email addresses in your database. You can either Schedule a Demo with them or Download a 10-day trial version of LeadResearcher to try it yourself.

Give Serious Thought to Drip Marketing Campaigns

Source: eGrabber Newsletter

Drip marketing can be particularly useful in a damp market that is characterized by slow purchases. It involves sending messages on a regular basis through email / post (usually weekly) to your prospects. By doing this, you are on top of their minds when they are ready to purchase. This method can be extremely effective if your

- products involve a longer buying cycle
- prospect has put off purchasing for a month or more
- prospect will research for a few more weeks before deciding to buy

Prospects are most likely to do business with you if you regularly send them helpful information. More importantly, to deliver successful drip marketing campaigns, work in conjunction with your sales team to provide information that is relevant to your prospects.