Source: econsultancy.com
Two thirds of company respondents (65%) say that their use of online lead generation has increased in the last year, compared to only 11% who say that it has decreased.
The majority of client-side respondents see cost effectiveness (72%) and the ability to target (60%) as benefits of online generation.
Despite the recession, there are still more companies (53%) who, in the last year, have increased their overall marketing budget rather than decreased it.
There is a continued trend towards decreased use of offline channels for generating consumer leads.
Showing posts with label online lead generation report 2009. Show all posts
Showing posts with label online lead generation report 2009. Show all posts
Monday, October 12, 2009
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