Source: Mel Strocen's Blog
Epsilon recently published a study on the importance of the subject line in email promotions. Overall the report confirmed the widely held belief that shorter subject lines performed better but concluded that the correlation was not as strong as previously believed. Other critical factors affecting click and open rates were subject line word order, word choice, and brand and audience awareness.
More importantly to email marketers, Epsilon found that email domains like AOL, Yahoo and Hotmail restricted the number of subject line characters displayed by default. Character limits ranged from 38 characters for AOL to 47 for Yahoo with Hotmail coming in at 45. Together the 3 web-based mail providers control 57% of the US market ensuring that email recipients at those services see only truncated message subjects.
Epsilon’s analysis of more than one billion emails over nearly 20,000 separate campaigns led them to recommend that email marketers keep the following in mind:
* Front load subject lines. Important information first.
* Keep the subject line as short as possible.
* Use longer subject lines only when necessary.
* Test, if in doubt.
The complete whitepaper can be viewed at: http://www.epsilon.com/Epsilon_SubjectLine_WhitePaper.pdf
Friday, January 30, 2009
Thursday, January 29, 2009
Tuesday, January 27, 2009
AutoMail for ListGrabber - The easiest way to send personalized emails to any list
AutoMail, a ListGrabber add-on, allows you to send personalized emails to any marketing list (excel sheet, .csv, or lists captured using ListGrabber). AutoMail comes with pre-designed HTML ad layouts that can be edited to suit any audience, allowing you to create and send highly personalized ad messages and newsletters in just a few minutes.
Features
- Includes free ad templates: AutoMail comes with pre-designed, editable HTML email templates, compatible with all major email clients
- Checks Duplicate Emails: AutoMail automatically suppresses duplicate emails from being sent to the selected lists.
- Manages Remove Lists: AutoMail ensures that no one on the remove lists gets an email.
- Imports lists from Excel, Outlook and CSV
Monday, January 26, 2009
Six Benefits Of An Email Automatic Responder
Source: Article Dashboard
1. Create Automatic Communication Channels
Imagine how hands-off your business can become if you create an automatic communication channel with all your visitors and leads. This can continue twenty four hours a day, without you lifting as much as a finger. Simply make sure that you have a few messages or newsletters ready, and the service does the rest for you. You can concentrate on all the other facets of your business, or go on holiday for that matter. This is super-delegating! Your family will love your for it, as it gives you more time with them.
2. Gather Data Day-Long
An email automatic responder service is on call 24/7, ready to compile lists of prospects. As your leads give their permission for this gathering of details, it is a win-win situation. You are slowly building an absolutely targeted prospect list that will give you exponential growth in your virtual real estate's value.
3. Counting The Clicks
With every discount or special offer, you can include a link in the message. This enables the email automatic responder service to track the clicks. You can therefore keep a close eye on your stats, without becoming involved in the process. You will be able to form a picture of what is effective, and what should be skipped next time. The accuracy with which you can keep track of the results will help you to have your finger firmly on the pulse of your business.
4. Market Without Making A Move
As soon as you have set up a series of messages or newsletters, the service takes over. The messages are dispatched at regular intervals without your input. All those follow-ups can be used for marketing, even though you are out of the equation. You have no tracking and no paper work. The autoresponder marketing machine kicks into action, bringing in new leads and transforming them into loyal clientele. Best of all, you can make sure that each client is addressed personally. This doesn't have to be mass-mailing.
5. Natty Newsletters
This is your chance to put on your designing hat and play editor. The service has facilities you can use to come up with tempting looking material. Your clients won't be able to resist the deals and will have to take a peek at what you offer. Every lead in the database will receive his or her special message at a specified date. Imagine what a time-saver this professional service can be.
6. Energize Existing Lists
Even if you have your own, existing list of leads, this is no problem. Your new system will easily and seamlessly incorporate these prospects into your new list. If you want to give a section of the leads list special treatment, your wish is their command. The email automatic responder service will send out what you want, when you want it, to whom you want.
To read the full article, click here
1. Create Automatic Communication Channels
Imagine how hands-off your business can become if you create an automatic communication channel with all your visitors and leads. This can continue twenty four hours a day, without you lifting as much as a finger. Simply make sure that you have a few messages or newsletters ready, and the service does the rest for you. You can concentrate on all the other facets of your business, or go on holiday for that matter. This is super-delegating! Your family will love your for it, as it gives you more time with them.
2. Gather Data Day-Long
An email automatic responder service is on call 24/7, ready to compile lists of prospects. As your leads give their permission for this gathering of details, it is a win-win situation. You are slowly building an absolutely targeted prospect list that will give you exponential growth in your virtual real estate's value.
3. Counting The Clicks
With every discount or special offer, you can include a link in the message. This enables the email automatic responder service to track the clicks. You can therefore keep a close eye on your stats, without becoming involved in the process. You will be able to form a picture of what is effective, and what should be skipped next time. The accuracy with which you can keep track of the results will help you to have your finger firmly on the pulse of your business.
4. Market Without Making A Move
As soon as you have set up a series of messages or newsletters, the service takes over. The messages are dispatched at regular intervals without your input. All those follow-ups can be used for marketing, even though you are out of the equation. You have no tracking and no paper work. The autoresponder marketing machine kicks into action, bringing in new leads and transforming them into loyal clientele. Best of all, you can make sure that each client is addressed personally. This doesn't have to be mass-mailing.
5. Natty Newsletters
This is your chance to put on your designing hat and play editor. The service has facilities you can use to come up with tempting looking material. Your clients won't be able to resist the deals and will have to take a peek at what you offer. Every lead in the database will receive his or her special message at a specified date. Imagine what a time-saver this professional service can be.
6. Energize Existing Lists
Even if you have your own, existing list of leads, this is no problem. Your new system will easily and seamlessly incorporate these prospects into your new list. If you want to give a section of the leads list special treatment, your wish is their command. The email automatic responder service will send out what you want, when you want it, to whom you want.
To read the full article, click here
Saturday, January 24, 2009
Persuasive Article Writing That Will Rapidly Boost Your Business
Article Source: http://EzineArticles.com/?expert=Mark_A._Abrahams
Asking customers or potential clients to do something has never been any easier. Because of a small technique known as article writing, now business can covertly ask customers to make purchases, join sites and spend their money on their products without any face to face contact. Article writing makes this process very easy and can actually help persuade a visitor into a large purchase if written correctly. There are many tips and tricks to article writing and every business should have a good plan in place.
Articles written for a website can greatly differ and should be full of information that consumers are looking for. These articles do no good if they are not well written and on topic for the site and the products that they sell. Taking the time to devise a good article writing campaign can help readers understand about the site, those running it and the specifics about products offered. There are even ways to help build a call to action so that the reader's feels compelled to take action. This call to action should be clearly stated in the process, because the goal is to help the reader understand what is expected from them.
Article writing can also be implemented to help build a light and fun sense for the consumer or reader. In many cases this is an important step and can help the reader feel more at ease with the site and their buying decision. Article writing can actually help the visitor develop a relationship with the business much faster than a non-contact site.
Are you really interested in driving massive traffic to your website? Here's the answer:
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Mark Abrahams is a full time internet marketer who has helped others to earn a living online.
Friday, January 23, 2009
What is SEO CopyWriting
Source: Article Dashboard
For those of you unfamiliar with the term SEO copywriting, the acronym SEO stands for search engine optimized copywriting. This refers to the craft of writing text on a page in a way that is readable to both surfers and search engine spiders. The ultimate purpose of SEO copywriting is to elevate your site's ranking in the search engines through the incorporation of targeted keywords and keyword descriptions that are found right in the body of the text on your website.
The keywords are obtained by finding out how people phrase their requests when they input a request into the search engines. Commonly searched for content is found using a keyword search tool such as the Overture keyword search tool. Once the top ten to twenty to keywords are found, articles are then created around each of these key phrases and posted to the web site in the form of a blog or articles. Each of these new search engine optimized articles creates new portals for the search engines to spider when people type in those key phrases during a search. So in essence the search engine optimized article is mainly a way to increase sales or membership conversions by increasing your visibility in the search engines.
Professional SEO copywriters that keyword paragraphs ideally be about 250 -500 words in length but no more than 100 words. These types of articles must be well written and informative with at least two of the search terms strategically placed within the text and other on-page elements.
Yet another use for these articles is as submissions to ezine and article directories where people will post them, along with a link to your site on their own site. This is a way of making others do your advertising for you and increasing traffic so that you can make a bigger profit with your website.
Chris Angus is a SEO and website promoter, he can be contacted at sales(at)brilliantseo.com
For those of you unfamiliar with the term SEO copywriting, the acronym SEO stands for search engine optimized copywriting. This refers to the craft of writing text on a page in a way that is readable to both surfers and search engine spiders. The ultimate purpose of SEO copywriting is to elevate your site's ranking in the search engines through the incorporation of targeted keywords and keyword descriptions that are found right in the body of the text on your website.
The keywords are obtained by finding out how people phrase their requests when they input a request into the search engines. Commonly searched for content is found using a keyword search tool such as the Overture keyword search tool. Once the top ten to twenty to keywords are found, articles are then created around each of these key phrases and posted to the web site in the form of a blog or articles. Each of these new search engine optimized articles creates new portals for the search engines to spider when people type in those key phrases during a search. So in essence the search engine optimized article is mainly a way to increase sales or membership conversions by increasing your visibility in the search engines.
Professional SEO copywriters that keyword paragraphs ideally be about 250 -500 words in length but no more than 100 words. These types of articles must be well written and informative with at least two of the search terms strategically placed within the text and other on-page elements.
Yet another use for these articles is as submissions to ezine and article directories where people will post them, along with a link to your site on their own site. This is a way of making others do your advertising for you and increasing traffic so that you can make a bigger profit with your website.
Chris Angus is a SEO and website promoter, he can be contacted at sales(at)brilliantseo.com
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