How to use ‘post scripts’ to improve email click-through rates?

Post scripts are one of the powerful tools that will help you to improve your email click-through rates. Unlike conventional emails, it helps you to grab your prospect’s attention.

Try the following:

1. Repeat a key benefit of your product and add relevant links in the post script. This helps you to reiterate the point and improve the chances of click-through.
2. If you have focused on one big idea and its benefits in the body of the email, include a surprise gift in the post script.
3. Use post scripts to add more credibility to what you are saying. Maybe you can add a success story or customer testimonials, etc.
4. Use urgency to push your prospects towards a desired call to action.
5. Guarantee your prospects on the quality of your products/service.

6 tips for successful cold calling

Cold calling is still one of the effective methods to turn your prospects into hot sales leads. However, you need to understand and master cold calling techniques. 

Try the following:

1. Identify your target audience and build your cold calling list.
2. Define the value proposition for your prospects.
3. Plan your selling time.
4. Practice what you are going to say to your prospects.
5. Call your prospect, introduce yourself, tell them the reason for your call & ask for an appointment.
6. Try recording your call; note down the details such as date, time of call, results and information about the prospect, etc.

5 tips to leverage Facebook timeline for your business

The new Facebook timeline is another way to engage your audience and build your brand image.

Try the following:

1. Use your timeline to display the history of your company – when it was founded, how it evolved, significant milestones, etc.
2. Add a profile photo to your cover photo. Use your creativity to blend those images to look great.
3. Use photographs to tell a story – use the Highlight feature to display your album.
4. Use appropriate apps to showcase your brand.
5. Add call-to-action – Like this, Buy Now, etc. in the About section. You can also add your website address.

5 tips to write an effective email copy

Writing an effective email copy is one of the most daunting tasks for marketing professionals. Here are 5 tips that will help you write one.

Try the following:

1. Your email copy should clearly convey the message. Avoid using complex sentences and metaphors, etc.
2. Use a conversational style and write in the second person (you, your).
3. Ensure that the content is engaging.
4. Try using different email templates and see what works the best.
5. Be authentic in addressing your audience. Maintain consistency in tone and vocabulary that reflects your brand identity.