Showing posts with label how to improve email click through rates. Show all posts
Showing posts with label how to improve email click through rates. Show all posts

Monday, July 27, 2015

How to use ‘post scripts’ to improve email click-through rates?

Post scripts are one of the powerful tools that will help you to improve your email click-through rates. Unlike conventional emails, it helps you to grab your prospect’s attention.

Try the following:
  1. Repeat a key benefit of your product and add relevant links in the post script. This helps you to reiterate the point and improve the chances of click-through.
  2. If you have focused on one big idea and its benefits in the body of the email, include a surprise gift in the post script.
  3. Use post scripts to add more credibility to what you are saying. Maybe you can add a success story or customer testimonials, etc.
  4. Use urgency to push your prospects towards a desired call to action.
  5. Guarantee your prospects on the quality of your products/service.