Post scripts are one of the powerful tools that will help you to improve your email click-through rates. Unlike conventional emails, it helps you to grab your prospect’s attention.
Try the following:
- Repeat a key benefit of your product and add relevant links in the post script. This helps you to reiterate the point and improve the chances of click-through.
- If you have focused on one big idea and its benefits in the body of the email, include a surprise gift in the post script.
- Use post scripts to add more credibility to what you are saying. Maybe you can add a success story or customer testimonials, etc.
- Use urgency to push your prospects towards a desired call to action.
- Guarantee your prospects on the quality of your products/service.
