Tuesday, January 22, 2013

3 Twitter tips to drive traffic


Posting relevant content on Twitter is one of the best ways to drive traffic and engage your prospects. However, there are some other methods that will help you to drive traffic. 

Try the following:
  1. Retweet your content several times a day to have more visibility because your prospects or audience login to Twitter at different times in a day. 
  2. Use tools that help you to post your tweets to multiple networks. It helps you to drive traffic from more sources. 
  3. Ensure that you post a maximum of only 3 tweets at a time. Exceeding this will make you look like a spammer.  
Source: eGrabber Newsletter

Thursday, January 10, 2013

4 ways to engage your audience visually

Studies reveal that prospects are more likely to engage with brands that post pictures or any other visual content online. Here are 4 ways that help you to engage your audience visually.
  1. Images – create custom images that are creative & appealing. Make sure they convey your message and reflect your brand.
  2. Videos & Animations – People love watching videos and your marketing videos can really go viral if it has the right ingredients in it.  
  3. Infographics – People get bored to read data in tables & charts. Infographics has changed this boredom by offering data in a creative, interesting and visually appealing manner.
  4. Presentations – The best way to share knowledge with creativity.
Source: eGrabber Newsletter

Tuesday, January 8, 2013

3 email marketing tips to increase ROI


One of the best ways to increase sales is to cross-sell or up-sell to your existing customers. But sadly, more than 60% of the companies don’t effectively cross-sell or up-sell their products / services.  

Try the following:
  1. You already have your existing customers’ data from various sources – your CRM, web analytics, etc. Make the most of it.
  2. Analyze the data and come up with the right cross-sell or up-sell offers.
  3. Send your offers based on customer behavior or via scheduled newsletters. You can also send your offers while sending purchase receipts or shipping details because your customers will pay attention to these emails.
Source: eGrabber Newsletter