7 ways to increase your Twitter followers

If you are using Twitter for marketing purposes, you should have a decent number of followers to make the most of it. To increase your followers count, try the following:

1. Ensure your bio is filled in and attracts followers in your niche.
2. Tweet regularly. The more you tweet, the more followers you get.
3. Use hashtags to improve your search visibility.
4. Schedule tweets to reach people in different time zones.
5. Follow influencers and retweet their tweets.
6. Ensure that you share content that is valuable/informative to your followers.
7. Encourage conversations, reply/respond to questions.

Source: eGrabber Newsletters

3 Twitter tips to drive traffic

Posting relevant content on Twitter is one of the best ways to drive traffic and engage your prospects. However, there are some other methods that will help you to drive traffic. 

Try the following:

1. Retweet your content several times a day to have more visibility because your prospects or audience login to Twitter at different times in a day. 
2. Use tools that help you to post your tweets to multiple networks. It helps you to drive traffic from more sources. 
3. Ensure that you post a maximum of only 3 tweets at a time. Exceeding this will make you look like a spammer.  

Source: eGrabber Newsletter

4 Twitter tips for B2B marketers

Studies reveal that nearly 80% of the B2B marketers use Twitter for marketing purposes. But the fact is a lot of B2B marketers are still trying to figure out how to go about it.

Try the following:

1. Content is king in B2B marketing programs. So tweet content that is relevant, compelling & engaging to your audience.
2. Tweet your content as well as third-party content. Follow thought leaders, partners, customers, etc. and retweet their tweets as well. Mix them up well.
3. Tweet about all your online ads. It will make every tweet count when you share links from those websites.
4. Consider paid advertising on Twitter. Promoted tweets is one of the best ways to reach people both within and outside your follower group.