5 tips to increase Facebook marketing success

Almost all businesses consider Facebook as a part of their social media marketing strategy. It offers a marketing platform that is rich in multimedia and has a lot of apps that help marketers. However, there are a few tips that will help you to increase your Facebook marketing success.

Try the following:

1. Choose the best time & day to post updates on Facebook. Surveys reveal that posting between 8 p.m. to 7 a.m. on Wednesdays and Sundays receive maximum likes and comments.
2. Don’t post too many updates. Post only relevant and informative updates and maintain a weekly post frequency.
3. Keep your posts simple and short (40-80 characters) to receive high user engagement.
4. Ask questions to initiate a conversation and generate more comments.
5. Use photos, videos and links appropriately.
   
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4 Twitter tips for B2B marketers

Studies reveal that nearly 80% of the B2B marketers use Twitter for marketing purposes. But the fact is a lot of B2B marketers are still trying to figure out how to go about it.

Try the following:

1. Content is king in B2B marketing programs. So tweet content that is relevant, compelling & engaging to your audience.
2. Tweet your content as well as third-party content. Follow thought leaders, partners, customers, etc. and retweet their tweets as well. Mix them up well.
3. Tweet about all your online ads. It will make every tweet count when you share links from those websites.
4. Consider paid advertising on Twitter. Promoted tweets is one of the best ways to reach people both within and outside your follower group.