Studies reveal that
nearly 80% of the B2B marketers use Twitter for marketing purposes. But the
fact is a lot of B2B marketers are still trying to figure out how to go about
it.
Try the following:
- Content is king in B2B marketing programs. So
tweet content that is relevant, compelling & engaging to your
audience.
- Tweet your content as well as third-party
content. Follow thought leaders, partners, customers, etc. and retweet
their tweets as well. Mix them up well.
- Tweet about all your online ads. It will make
every tweet count when you share links from those websites.
- Consider paid advertising on Twitter. Promoted tweets is one of the best ways to reach people both within and outside your follower group.
