7 ways to increase your Twitter followers

If you are using Twitter for marketing purposes, you should have a decent number of followers to make the most of it. To increase your followers count, try the following:

1. Ensure your bio is filled in and attracts followers in your niche.
2. Tweet regularly. The more you tweet, the more followers you get.
3. Use hashtags to improve your search visibility.
4. Schedule tweets to reach people in different time zones.
5. Follow influencers and retweet their tweets.
6. Ensure that you share content that is valuable/informative to your followers.
7. Encourage conversations, reply/respond to questions.

Source: eGrabber Newsletters

6 tips to improve sales

Selling is an art. If you want to master it, try the following:

1. You got to get sold on your product or service first before you sell it to others.
2. Before you call, research on your prospects and their companies. Get to know what they do and their challenges & needs.
3. Create a killer sales presentation that focuses on your prospects' problem and how your product/service addresses it.
4. Avoid confusion during your sales pitch. Keep it simple and clear.
5. Focus on the benefits, the value that your prospects would eventually get out of your product.
6. When your prospects ask questions, answer them directly. If you don't know, don't guess.

Source: eGrabber Newsletter

7 B2B lead generation tips for marketers

About 80% of the B2B marketers say that lead generation is their biggest challenge. To generate more leads, try the following:

1. Have a leadgen strategy; define your audience, industry, company size, location, etc.  
2. Figure out how you are different from the crowd and how it can benefit your customers.
3. Set the criteria for a qualified lead.
4. Generate leads using the right marketing method, one that suits your business.
5. If the leads are not sales ready, nurture them.
6. In addition to contact information, provide your sales team with the prospect's buying situation, challenges, decision making process, responses so far, any possible objections, etc.
7. Measure the outcome, make changes and fine tune until you get optimal results.

4 tips to identify real prospects

All that glitters is not gold, right? In the same way, you got to understand that all prospects are not your real prospects. You got to identify the real prospects who are worth spending time with.

Try the following:

1. Get to know when she is going to make a decision. If she isn't going to take a decision for months then there is no point in spending time.
2. Does your prospect have a problem that you can help her fix it?
3. Is your prospect a decision maker or somebody else in the company?
4. What's your prospect's financial ability? Does she have the budget to buy your product/service?

Source: eGrabber Newsletter

4 content marketing tips to improve conversion rates

Content marketing is one of the best ways to promote your products and generate new business leads. Here are 4 tips that will help you improve your conversion rates.

Try the following:

1. Write content that addresses your prospects’ problems & needs. Ensure that it offers value to them.
2. Optimize your content using relevant keywords to increase visibility. Your prospects and search engines should easily find your content.
3. Tailor your content for different audiences and for different stages of buying cycle.
4. Have necessary calls-to-action – download, fill a form, like, tweet, share, etc.

Source: eGrabber Newsletter