4 content marketing tips to improve conversion rates

Content marketing is one of the best ways to promote your products and generate new business leads. Here are 4 tips that will help you improve your conversion rates.

Try the following:

1. Write content that addresses your prospects’ problems & needs. Ensure that it offers value to them.
2. Optimize your content using relevant keywords to increase visibility. Your prospects and search engines should easily find your content.
3. Tailor your content for different audiences and for different stages of buying cycle.
4. Have necessary calls-to-action – download, fill a form, like, tweet, share, etc.

Source: eGrabber Newsletter

4 tips to increase sales conversion rates

Your best lead generation efforts will go in vain if you can't convert your prospects into customers.

Try the following:

1. Reach your prospects before your competition does - Studies reveal that the chance of sales conversions increase only if the prospect is reached within 5 minutes.
2. Initiate conversations – Call them instead of using email, especially when you are reaching them for the first time.
3. Attend to weekend and after-hour sales inquiries because these are excellent opportunities which will help you stand out from the crowd.
4. Ensure that you follow up promptly because studies reveal that 80% of the sales are made in the 5th to 12th contact.