Source: eGrabber Newsletters
An ideal selling process involves providing the prospect with everything she needs to make an informed buying decision (on your product), rather than bugging her with repeated phone calls and emails to choose your product. Here are 4 things that you can provide the prospect to help her choose your product:
1. Free-trial or sample of the product. Today, a number of service providers have started providing free-trials.
2. Customer testimonials and case studies highlighting product features, ease of use, business value, customer support, and any other item that can serve as a selling point.
3. Product awards and mentions from independent or third party sources.
4. Competitive positioning.
Remember, your job should always be to provide the prospect with key pieces of information that will make her feel comfortable in deciding to buy. It will definitely lead your prospect on a logical path to choose your product.
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