Source: eGrabber Newsletters
Only 1 in 14 prospects respond to sales voice mails. But, this does not undermine the value that voice mails add to the sales process. Though voice mails do not sell products, they play their part in gaining some mind-share with your prospective customers. The following are 2 keys to making your voice mails effective and getting prospects to respond back:
1. An engaging voice mail script: Develop a script that is clear, focused and brief. Your voice mail could mention a reference or a mutual contact and have one or two questions that will engage your prospect.
2. Follow-up with useful information: Keep track of all the voice mails you have left and what you've said. If the prospect does not return your calls, follow-up subsequent voice mails with offers that they might find useful - white papers, webinar invites, free resources, etc. You can request the prospect to call or email you back for more information on the offer.
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