Source: eGrabber Newsletters
Sales people who are aggressive during a recession not only survive, but create opportunities for themselves and their company to attract new customers. As with advertising, companies that have taken an aggressive approach to sales and sales promotions have seen significantly higher sales growth than those that maintained a moderate approach during recession.
The key then is to develop an aggressive sales approach. More than strategy this depends almost entirely on the sales people concerned. Since the natural tendency for most of us is to go downstream, a commitment to success and fierce competitiveness are prerequisites to be an aggressive sales person. Allow yourself to face challenges, get out of your sales comfort zone, avoid negative thoughts and focus solely on getting sales; no matter what the circumstances are.
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