Source: eGrabber Newsletters
Successful selling is always a combination of getting your prospect's attention and telling them the right things. Usually the outcome is decided in the first 30-60 seconds of your conversation where, the prospect chooses to say either "Tell me more" or "Don't bother." How can you influence the conversation to limit your prospect's choice to just “I am interested. Tell me more."?
The key is to tell your prospect 'why' what you are offering is important for her business and/or her career. Before doing this, make sure your offer delivers a value that resonates with your prospect. Describe to her the short and long-term business consequences of going for or against your offer. Keep one compelling reason for the end, in case you feel the conversation slipping away from you.
You may not be successful all the time, but it will definitely help you improve at delivering persuasive sales pitches.
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