Contacting prospects as quickly as possible is of paramount importance to any business. When you contact your prospect who is fresh from a visit to your website, the chances that she responds favorably are very high. Contact your prospect as soon as she submits an online inquiry.
Consider the following survey findings:
- The odds of contacting a lead drops 100X from 5 to 30 minutes
- The odds of qualifying a lead drops 21X from 5 to 30 minutes
The above findings suggest that you must do all that is possible to instantly reach prospects or respond to their inquiries. This is the moment that matters most for your business. In a time when businesses are competing fiercely for a few dollars and very few consumers who are willing to spend, this should be your number one priority.
Ref: Webinar: After the Click – What Now? by Christopher Jeffers, netFactor Corporation.
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