Tuesday, April 8, 2014

4 content marketing tips to improve conversion rates

Content marketing is one of the best ways to promote your products and generate new business leads. Here are 4 tips that will help you improve your conversion rates.

Try the following:
  1. Write content that addresses your prospects’ problems & needs. Ensure that it offers value to them.
  2. Optimize your content using relevant keywords to increase visibility. Your prospects and search engines should easily find your content.
  3. Tailor your content for different audiences and for different stages of buying cycle.
  4. Have necessary calls-to-action – download, fill a form, like, tweet, share, etc.
Source: eGrabber Newsletter

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