5 tips to increase Facebook marketing success

Almost all businesses consider Facebook as a part of their social media marketing strategy. It offers a marketing platform that is rich in multimedia and has a lot of apps that help marketers. However, there are a few tips that will help you to increase your Facebook marketing success.

Try the following:

1. Choose the best time & day to post updates on Facebook. Surveys reveal that posting between 8 p.m. to 7 a.m. on Wednesdays and Sundays receive maximum likes and comments.
2. Don’t post too many updates. Post only relevant and informative updates and maintain a weekly post frequency.
3. Keep your posts simple and short (40-80 characters) to receive high user engagement.
4. Ask questions to initiate a conversation and generate more comments.
5. Use photos, videos and links appropriately.
   
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5 tips to leverage Facebook timeline for your business

The new Facebook timeline is another way to engage your audience and build your brand image.

Try the following:

1. Use your timeline to display the history of your company – when it was founded, how it evolved, significant milestones, etc.
2. Add a profile photo to your cover photo. Use your creativity to blend those images to look great.
3. Use photographs to tell a story – use the Highlight feature to display your album.
4. Use appropriate apps to showcase your brand.
5. Add call-to-action – Like this, Buy Now, etc. in the About section. You can also add your website address.