Source: eGrabber Newsletters
One of the ways to boost your marketing performance is by benchmarking your programs based on the latest trends. If you do search engine marketing (SEM), consider the following recent data from a survey of online retailers in the country:
- sales from search-engine marketing rose 4% for online retail businesses
- the average cost-per-click declined $.05
- SEM ROI improved 4% for online retailers
Use these findings as a benchmark to gauge the effectiveness of your own SEM programs. Ask yourself: Were my SEM results in line with the market trends? Am I doing better or worse? If its the latter then you will have to decide on what steps to take to boost results.
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