One of the best ways
to increase sales is to cross-sell or up-sell to your existing customers. But
sadly, more than 60% of the companies don’t effectively cross-sell or up-sell
their products / services.
Try the following:
- You already have your
existing customers’ data from various sources – your CRM, web analytics,
etc. Make the most of it.
- Analyze the data and come up
with the right cross-sell or up-sell offers.
- Send your offers based on
customer behavior or via scheduled newsletters. You can also send your
offers while sending purchase receipts or shipping details because your
customers will pay attention to these emails.
Source:
eGrabber Newsletter
