Monday, July 27, 2015

How to use ‘post scripts’ to improve email click-through rates?

Post scripts are one of the powerful tools that will help you to improve your email click-through rates. Unlike conventional emails, it helps you to grab your prospect’s attention.

Try the following:
  1. Repeat a key benefit of your product and add relevant links in the post script. This helps you to reiterate the point and improve the chances of click-through.
  2. If you have focused on one big idea and its benefits in the body of the email, include a surprise gift in the post script.
  3. Use post scripts to add more credibility to what you are saying. Maybe you can add a success story or customer testimonials, etc.
  4. Use urgency to push your prospects towards a desired call to action.
  5. Guarantee your prospects on the quality of your products/service.

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