Monday, August 3, 2015

3 tips to improve email marketing results

Email marketing is one of the most cost-effective marketing tools that can offer better ROI when compared to other marketing channels. Here are 3 tips that will help you to improve your email marketing results.
  1. Ensure that your emails are delivered to the intended audience. Send relevant content, avoid spam words & build seed lists to confirm email deliverability.
  2. Focus on your potential subscribers and offer something of value to them.
  3. Send emails based on past purchases – recommend complimentary items, send loyalty offers to your subscribers and request customer feedback.

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