Email marketing is one
of the most cost-effective marketing tools that can offer better ROI when
compared to other marketing channels. Here are 3 tips that will help you to
improve your email marketing results.
- Ensure that your emails are
delivered to the intended audience. Send relevant content, avoid spam
words & build seed lists to confirm email deliverability.
- Focus on your potential
subscribers and offer something of value to them.
- Send emails based on past purchases – recommend complimentary items, send loyalty offers to your subscribers and request customer feedback.