Source: econsultancy.com
Two thirds of company respondents (65%) say that their use of online lead generation has increased in the last year, compared to only 11% who say that it has decreased.
The majority of client-side respondents see cost effectiveness (72%) and the ability to target (60%) as benefits of online generation.
Despite the recession, there are still more companies (53%) who, in the last year, have increased their overall marketing budget rather than decreased it.
There is a continued trend towards decreased use of offline channels for generating consumer leads.
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