Monday, October 12, 2009

Online Lead Generation Report (B2C) 2009 - Highlights

Source: econsultancy.com

Two thirds of company respondents (65%) say that their use of online lead generation has increased in the last year, compared to only 11% who say that it has decreased.

The majority of client-side respondents see cost effectiveness (72%) and the ability to target (60%) as benefits of online generation.

Despite the recession, there are still more companies (53%) who, in the last year, have increased their overall marketing budget rather than decreased it.

There is a continued trend towards decreased use of offline channels for generating consumer leads.

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