Craft Compelling Sales Introduction Letters

Source: eGrabber Newsletters

There are many sales people who use sales introduction letters successfully as a primary prospecting tool. But studies show that, for a majority, this direct mail tool does not get the expected response. Do you feel this is true in your case too?

Here are some of the tips you can follow to craft compelling sales introduction letters:
- Keep it short; a one-page letter should work.
- Use customer comments and quotes from industry publications.
- Include a compelling offer and a clear call for action.
- The postscript gets high readership and so use it effectively.

A nicely crafted sales letter can help you see your response rates shoot up. So, use these tips effectively.