Wednesday, October 14, 2009

Small Biz Chooses Search over Social Networks

More than three-fourths (76%) of small-business owners have not found social networking sites to be helpful in generating business leads or for expanding their business during the last year, and 86% say they have not used social networking sites to get business advice or information, according to a new Citibank/GfK Roper survey.

The survey of 500 small business executives across the US revealed that despite widespread consumer use and increasing marketing efforts on social-media sites - such as Facebook, MySpace and LinkedIn - among larger organizations, managers in smaller businesses apparently are not jumping on the bandwagon.

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