Creative Selling Can Be a Double-Edged Sword

Source: eGrabber Newsletters

With so much competition and too few prospects, both marketing and sales have to be creative to attract and sell to consumers. Surveys show that though creative marketing and sales approaches are successful at getting attention, they create higher expectations in the prospects they engage. The more creative you are, the higher the expectation. This continues even after they become your customers and they are prone to being easily disappointed. So, when you fail to live up to these expectations, you end up doing more damage than if you had simply not chosen to think out-of-the-box.

So before you start thinking of creative ways to engage your prospects, make sure you have the means to perform higher and better.