Source: eGrabber Newsletter
Drip marketing can be particularly useful in a damp market that is characterized by slow purchases. It involves sending messages on a regular basis through email / post (usually weekly) to your prospects. By doing this, you are on top of their minds when they are ready to purchase. This method can be extremely effective if your
- products involve a longer buying cycle
- prospect has put off purchasing for a month or more
- prospect will research for a few more weeks before deciding to buy
Prospects are most likely to do business with you if you regularly send them helpful information. More importantly, to deliver successful drip marketing campaigns, work in conjunction with your sales team to provide information that is relevant to your prospects.
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