Source: eGrabber Newsletter
A generic testimonial like "Your product was great" will never be as impressive as "Your email marketing templates helped me increase my email ad response rates by 40% and thereby, the sales of my company by 20% in 1 week."
Generic testimonials do not grab attention, appear insincere and might actually have a negative impact, whereas the opposite can serve as powerful persuaders and help you gain credibility.
Remember, the next time you ask your customers for a quote, request them for something that is NOT vague or cliché. Also, ask for permission to display their name, title and company along with the quote.
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