Content posted on Facebook-based brand pages has an average click-through rate (CTR) of 9.89% on Tuesday, the highest for any day of the week, according to data from social media services vendor Vitrue.
Tuesday is followed closely by Wednesday, which has a CTR rate of 9.87%. Not surprisingly, Friday and Saturday have the lowest click-through rates, with 2.67% and 2.70% respectively.
Brand pages, which are similar to human profiles but are organized around companies, typically aggregate news about the brand in question. Users can become “fans” of brands for which they feel an affinity, and receive updates from them on their news feeds.
CTRs Higher than Display
Taking all days of the week into account, click-throughs for Facebook brand pages average about 6.76%. This average is lower than Sunday, Monday, Tuesday and Wednesday, but still much higher than average CTRs for display advertising across social networks in general, including Facebook itself, according to Vitrue.
clipped from www.marketingcharts.com
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