Source: eGrabber Newsletter
Getting prospects on the phone is becoming tougher and tougher these days. Many want you to send them an email or a proposal outlining the pros of your offering. With fewer sales opportunities available, and competition being fierce, your written sales communication might very well be the key to your success.
In addition to having a good understanding of your customer, you should be good at choosing the right combination of words to craft a winning sales email / letter. You can find several resources on the Internet that give you tips on how to draft a professional sales letter. One oft-repeated or key tip is to ensure every word that you write is absolutely significant in persuading the prospect to buy your product / service. Redundant or wasted words can mean wasted opportunities.
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