Cost - Per - Lead Advertising Report - Pontiflex

clipped from www.marketingcharts.com

Pontiflex's Analaysis - Source: MarketingCharts.com

In its “Cost-per-Lead Advertising Data Report,” Pontiflex defines basic data as information such as a user’s first name, last name, e-mail address and postal address. Premium fields include more detailed data such as telephone numbers, social networking usernames, and custom questions.

Pontiflex’s analysis found that the overall cost for a basic lead, across all industries is $0.60, while the cost for a premium lead is $2.27. However, the increases are not consistent across industries.

Specific vertical differences:

• In the entertainment industry, a basic lead costs $0.80, while the cost for a premium lead is $3.00.
• In the CPG industry, a basic lead costs $0.87, while the cost for a premium lead is $1.13.
• In the health industry, a basic lead costs $0.60, while the cost for a premium lead is $3.36.
• In the non-profit industry, a basic lead costs $1.33, while the cost for a premium lead is $1.85.
• In the technology industry, a basic lead costs $0.43, while the cost for a premium lead is $3.75.
• In the travel industry, a basic lead costs $1.40, while the cost for a premium lead is $2.50.
• The cost for a online retail basic lead is $0.59.

The report also found that advertisers often engage marketing leads through social networking groups and community sites, while a significant percentage also use e-newsletters to collect information