Source: eGrabber Newsletters
A tight economy does not mean buying and spending will cease altogether. It is only natural for people to be more and more cautious with every dollar they spend. Considering this, you will have to tune your ad copy to meet the expectations of cautious buyers.
Focus on the ROI: Let your prospects know exactly what they will get for the dollars they spend. Use verifiable customer testimonials like never before; cautious buyers look for those. Let the benefits you outline be objective and data-driven. Adopting these can help your reach across better to your prospects.
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