2 Key Things to Consider in Post Recession Sales and Marketing

If the forecasts are any indicator, the growth in our economy (post recession) is going to be a slow one and it will be some time before things return to normal. This is the time that is really going to matter for businesses.

Here are 2 key things to consider as you plan your sales and marketing, post recession:
1. Relevance: Are your products, the messaging and the needs you solve still relevant to the current market?
2. Competition: Understand how the recession has changed your competitive landscape - products, pricing, brand positioning, business model, etc.

Using the above can help you to effectively plan your sales and marketing.