Monday, December 7, 2009

86% of Companies Planning to Spend more money on Social Media Next Year

According to a survey report published by Econsultancy and bigmouthmedia majority of companies(86%) surveyed planning to spend more money on social media in 2010, and 13% of the companies surveyed are planning to retain the same budget.

Here goes the highlights

Source: http://econsultancy.com/reports/social-media-and-online-pr-report

  • Almost two-thirds (64%) of companies say they have experimented with social media but have not done much.

  • Micro-blogging (i.e. Twitter) is now the most widely adopted social media tactic, used by 78% of company respondents.

  • Just under half of companies (46%) are not yet using reputation or buzz monitoring tools to understand what is being said about their brand.

  • Nearly a third of respondents (31%) are not spending any of their budget on social media.

  • There is a mixed view of the benefits of Twitter, with almost a third of respondents (31%) saying that here are tremendous opportunities available.

  • The biggest barrier to better social media engagement for companies surveyed is the lack of resources (54%).

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