I had a chance to read this blog post titled "Can a Blog replace Cold-Calling?". The post highlighted few points explaining how cold-calling can be replaced with a blog. I m listing down few points from the blog post. These points explain how to leverage the blog to not only Brand self and the company but also to serve as a passive lead generation tool for new prospects.
1. Provide reliable, helpful information. The more info the more trust and credibility you will receive.
2. Provide a sign-up form for newsletter tips. This will help you gather prospect email addresses and contact info that can be used for follow up.
3. Implement Google Analytics, a free Web site traffic reporting tool that will show exactly where your visitors are coming from, what they looked at when they came to your Blog and other helpful details.
4. Implement a Sponsorship program and advertise your best customers' services.
These are just a few of the many ways that Blogs can replace cold-calling to gather information and prospect contact information. When done right the process can be automated, allowing you to spend less time as a prospecting salesperson and more time as a closer.
To read more, Visit education58369.blogspot.comAbout the author:
Jason Murphy is Owner of YourEdgeOnline.com and has spent over 10 years studying and learning what it takes to become a successful Internet Business Executive. He has helped some of the most successful online retailers and most recognized household brand names learn more about eCommerce, mCommerce and technology to help them sell more each day. He has consulted for many of the Internet Retailer's Top 500
He can be reached for consulting advice and Online marketing services via his Web site: http://youredgeonline.com/
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