Automate Web Lead Processing to improve "Web Lead Response Time"

InsideSales.com and Omniture conducted a survey to keep track of lead response and nurturing strategies of 700 different companies. The survey found:

● Average email response time: 19 hours, 31 minutes

➔ Optimum response time should be within the first hour

● Average phone response time: 36 hours, 57 minutes

➔ Optimum phone response time should be within the first five minutes

● How many companies even responded?

➔ Only 47.3 percent responded via email, and just 7.5 percent responded via phone!

According to InsideSales.com Web-generated leads decrease effectiveness by over 6x in the first hour. Responding immediately to a web lead is of paramount importance for any marketing or sales professional because you never know which lead would be your prospective customer. As customers always expect a quicker response, prompt follow-up of leads is very vital for any business.

Typically, marketing and sales professionals receive multiple leads on a daily basis. They spend most of the time manually creating lead database, distributing leads and responding to each lead.

Manually keying in the lead information and distributing the leads to the sales person is a cozy mistake because the manual routing of leads results in delayed response to form submissions. And the leads lose its effectiveness in the first few minutes. This manual process should be automated so that the leads are distributed automatically to the appropriate sales person based on the customer profile. This is where eMail-Lead Grabber, a powerful web lead processing software, comes in as a handy tool.

eMail-Lead Grabber is a web lead processing automation solution. eMail-Lead Grabber automatically downloads the email leads from multiple email sources(Pop3,Outlook, Goldmine), captures the form details and transfers them to your lead database. eMail-Lead Grabber can process orders, web inquiries, web response forms or any sorts of forms. eMail-Lead Grabber automates the distribution of web leads to the appropriate sales person. eMail-Lead Grabber also sends personalized auto response emails and automatically schedules a follow-up whenever a prospect fills up an inquiry form on your website.

Use eMail-Lead Grabber to automate the manual web lead processing. Spend more time on closing sales and be more productive like never before. A must have tool for every lead manager to efficiently and effectively attend to lead email management.

To download click here

Also try eMail-Lead Grabber Excel - eMail-Lead Grabber Excel automatically downloads the email leads from multiple email sources(Pop3,Outlook, Goldmine), captures the form details and transfers them to Microsoft Excel.

To download eMail-Lead Grabber Excel follow the link http://www.egrabber.com/emailleadgrabberexcel/trial.html

Automate Web Lead Response using eMail-Lead Grabber - Tip #2

How to create Mail Merge Template?

To create a mail merge template, launch the TemplateMaker in any one of the following methods.

Click File > Show Template Maker

[OR]

Right-click the Form Processing Center and select Create Template Advanced Mode

[OR]

Select any email that contains all the form tags, right-click and select Create Template in Advanced Mode.

The TemplateMaker window is displayed.

Click File > New in TemplateMaker. In the Create New Template dialog box, select the Template Type as Email Merge and select your destination from the Contact Manager list.

According to the selected destination, the Link Options dialog box appears and you need to fill in the details. Link Options are used to set up the transfer of information.

For example, if your database requires a user name and password to login, you need to provide the same details in the Link Options to ensure accurate transfer of information.

After you complete the Link Options setup, a blank template appears and you need to enter the pre-defined message in this window.

Click Insert Field Icon to insert the fields from your database in appropriate places.

To insert details from the received message, click Insert > Email and select the appropriate options as follows:

Text: To insert the contents of the received message.

Subject: To include the subject line of the received message.

Date and Time: To include the date and time.

Click File > Save and enter a file name to save the template.

For every received message, the Merge Template sends an automatic customized reply.

You need to configure the Mail Merge Template to send email using the template.

How to configure Mail Merge Template to send emails?

In the TemplateMaker, click ‘Process > Email Header’ to make the settings.

Provide the From Address, To Address, CC Address, Subject line as constant value or from database field.

Select Constant Value to provide a static value. Select Field Value to insert values from the selected database field.

Automate Web Lead Response using eMail-Lead Grabber

Responding immediately to a web lead is of paramount importance for any sales professional because you never know which lead would be your prospective customer. As customers always expect a quicker response, prompt follow-up of leads is very vital for any business. Typically, sales professionals receive multiple leads on a daily basis and manually replying to each and every email lead is a tough ask. This is where eMail-Lead Grabber, a powerful email lead processing software, comes in as a handy tool.

With eMail-Lead Grabber, you can automate customer follow-up using the auto-responder feature. You can send auto-response in two methods:

1. Create Stationery and attach to a filter. Whenever a message passes through the filter, a pre-defined message is sent to the prospect using the Stationery.

2. Create Mail Merge Template and attach to Email Extract Template. Whenever a message is processed through the Email Extract Template, a pre-defined message is sent to the prospect. Using Mail Merge Template, you can send personalized messages to the recipients.

How to create Stationery?

Whenever you receive an email lead from a prospect, you need to send a response to the message for effective follow-up. Instead of sending these reply messages for every email, you can create stationery with a pre-defined message and link the stationery with the Reply With action in Filter Setup.

Whenever an email message is processed through the filter, the Reply With option sends an automatic response to the message by using the selected Stationery.

Click Tools> Stationery.

In the Stationery dialog box, click Add to create new Stationery.

A new message window is displayed.

The From column automatically displays the email ID you have provided in the Account Setup. If you have created more than one account, you need to select the account from the drop-down list. The response message is sent using the selected account.

In the TO: column, enter the email ID of the recipient. If you are attaching the Stationery to a filter, then the TO: address is automatically detected.

Enter a Subject line.

The checkbox Include Incoming email while responding is selected by default. This option includes the text of the original message while sending the auto response. You can clear this checkbox if you do not want to include the original message.

Use Incoming subject while responding: Select this checkbox to include the subject line of the incoming email in the auto response. The Subject line is disabled when you select this option.

Type your message text and save the Stationery. Click Save and enter a file name to save the Stationery. The Stationery files are saved with the extension .sta

Click Attach to browse and select a document that can be attached to the sent messages. For example, you send your company’s brochure as attachment along with all the responses.

If you want to send an email message

to an individual immediately, enter all the details and click File > Send.

Once you save the Stationery file, the filename appears in the Stationery dialog box.

To modify the details of Stationery, select the appropriate filename and click Edit. To delete a Stationery, select the filename and click Remove.

After creating the required Stationery files, you can attach them to the Reply With action in appropriate filters. Whenever a message is processed by the corresponding filter, an auto response is sent to the sender of the email message by using the selected Stationery.

How to attach Stationery to Filter?
Select the Reply With action in the Filter. Select the Stationery file from the drop-down list.

Whenever a message is processed by the filter, a response is sent to the sender of the message as per the settings you have made in the Stationery file.

Next tip will be on "How to Create a Mail Merge template and attach to email extract template"

What is Your Web Lead Response Time?

Source: ReachForce.com Blog

Insidesales.com conducted a ResponseAudit to test every exhibiting company at Dreamforce, salesforce.com’s user group conference, to see how quickly they would respond to a web lead.

Here are some interesting stats from the ResponseAudit:

“39.5% of the Dreamforce Sponsors responded by phone with the average response time by phone of 44 hours, 31 minutes, and 8 seconds. Of companies that responded by phone the average phone attempts was 1.14 times. 53.2% of the Dreamforce Sponsors responded by email, with the average response time by email of 13 hours, 14 minutes, and 24 seconds. Of companies that responded email the average email attempts was 1.45.”

Over 37% of companies never responded at all.

For those that did respond, the average response time was still very slow. “Recent lead response management research from MIT shows the odds of making contact with a Web-based inquiry increases 100 times if attempted within five minutes.”

To read the full story, Visit ReachForce.com Blog

However the research fact shows the significance of Web lead Response Time and its affect on conversion.