# 2 SEO Strategy - Social Network

Source: suncao.com

Having a good Social Networking Strategy for yourself is massively helpful if you want to be successful in SEO and consequently be able to develop truly complex SEO strategies.

Its incredibly important that you develop a real verifiable presence on all the key SEO networking sites and all the major business networking sites.

Tips for improving Social Rank(SR)

1. Create a real profile on all the major networks
2. Create a full detailed profile on each, not the usual crap profiles you use for your SEO work
3. Keep profiles consistent but remember that each network is different and reflect this in your profile
4. Interlink all your profiles, not for PR, but for making it easy for people to verify you
5. Use the same picture on each
6. Make sure you have your own personal site thats linked from all the profiles, this gives you freedom to publish more comprehensive information
7. Set aside a an amount of time for each site to build up your reputation
8. Join Groups on each that are relevant to SEO
9. Respond to messages on each until you know who to ignore
10. Frequently update your profiles
11. Its always better to socially network in person at conferences etc. when you have the opportunity, this will massively boost your online credibility
12. Remember dont get confused with doing this for Google, this is for real people who do real business with people they trust

To read the full artcile, Click here

#1 SEO Strategy - Press Release

Press Release distribution will definitely add more value to your SEO efforts. Now let's have a look at the rules for creating and distributing press release

Research Keywords

This must be a familiar term for SEO's. Discover the keyword string that attracts high search volume. The keyphrase attracting high search volume needs to be present in your press release title

Content

Write a simple content with primary intent to convey the desired information to the Visitor. Use the keyword phrases to link back to your site.

Press Release distribution

Press Releases can be distributed in two ways.

1. Paid distribution: PRWeb and PR Newswire are paid distribution sites however paid distribution will lead to posting your release in few sites.

2. Free Distribution: There are a lot of press release submission websites that offers free distribution of press release.

The next step is to monitor the traffic patterns and start paying attention to the traffic from sites that leads to sales conversion.

Here goes the list of free press release distribution websites (source: idowebmarketing.com)

www.prcompass.com
www.clickpress.com
www.free-press-release.com
www.prlog.com
www.i-newswire.com
www.free-press-release-center.info
www.pr-inside.com
www.pressmethod.com
www.prurgent.com
www.pr.com
www.1888pressrelease.com
www.24-7pressrelease.com
www.ideamarketers.com
www.mediasyndicate.com
www.pressreleases.kcstar.com
www.directionsmag.com
www.live-pr.com
www.freepressreleases.co.uk
www.afly.com
www.seenation.com
www.pressreleasepoint.com
www.transworldnews.com
www.usprwire.com
www.prwindow.com
www.myfreepr.com
www.freepressindex.com
www.sbwire.com
www.pagerelease.com
www.techprspider.com
www.pressbox.co.uk
www.openpr.com
www.pressreleasespider.com
www.pressexposure.com
www.myjournalcourier.com
www.prfocus.com
www.user-groups.net
www.worldacd.com
www.pressrelease.com.np
www.adhesivesmag.com
www.baygo.com
www.bizeurope.com
www.downloadjunction.com
www.newsreelnetwork.com
www.pressbox.com
www.promotionworld.com
www.webnewswire.com
www.XpressPress.com
www.businessportal24.com/en
www.franchisenewscenter.com
www.free-press-release.info
www.ukprwire.com
www.pressreleasecirculation.com
www.pressflow.co.uk
www.anyrelease.com
www.bignews.biz
www.pr9.net
www.postafreepressrelease.com
www.exactrelease.com
www.pressbooth.org
www.newsblaster.com
www.pr-usa.net
www.newsalbum.com
www.pr-gb.com
www.prfriend.com
www.indiaprwire.com
www.fastpitchnetworking.com

Tips on "How to get out of the Sandbox"

I had been tweeting on "If There Is Still a Google Sandbox, Is it US Based Only?" this morning thought to add few tips on "How to get out of the Sandbox"

Before briefing on "How to get out of the sandbox" would like to start with "How to find out if your website is in the sandbox"

If your website does not appear in Search Engine Results for your target list of keywords or if your keyword rankings are too low and are not in the top positions even if you have inbound links then your website has been sandboxed.

Now lets discuss on "How to get out of the sandbox". If you keep adding inbound links to your website you will be released from the Google Sandbox and your targeted keywords will rank high as well after the sandbox ends

Avoid Black-Hat SEO such as keyword cloaking and plan for long-term link building and start promoting your website after it is being developed and released.

How Search Engines find a website?

Search Engines send their spiders to visit website that is already in their index and the spiders will follow all the links from that site. This technique is called "crawling." This is how search engines add the new website in the index of their search results.

The next post will be on "How to get listed in Google in 48 hrs".

If you are more curious, then follow this link

Join the Social Media Revolution - SEO Tip #4

The last tip from John Metzler article

The collaboration between Internet users and the development of online communities is at an all-time high. Social bookmarking sites such as Del.icio.us, StumbleUpon, Furl, Reddit, and Technorati provide users a way to store their favorite pages and media online, and share it with others. These services also provide a way to promote your content or create a buzz over a product or service. Creating a Myspace page or Squidoo "lens" is also a way to network and share information.

However, if your goal is to generate sales, then you must provide something without the promotional hype. The reality of social media is that popularity is based almost entirely on public interest. If your information or media isn't unique or of interest to anyone, you cannot force success using social media communities.

The key to using social media and bookmarking sites to your advantage is to not be shy. Getting your entries and content to the popular pages on these sites requires some hard work. Network with other users, bookmark and share useful content, create eye-catching titles for your entries, and tell your friends and co-workers about the content you have on these sites. However, don't force your employees to vote your entries up - this is social media fraud. If you have great content and simply share it with as many people as you can, it will see success naturally.

The four tips are a general guideline to follow for SEO. Search engine optimization experts and firms are a good outsourcing option in competitive markets, while the DIY attitude can yield great results for web site owners with smaller marketing budgets. If you're in the latter group, hopefully this helps get you started.


About the author

John Metzler has held executive positions in the search engine marketing industry since 2001. He is the Founder of FreshPromo, a Canadian-based search marketing firm and updates his blog regularly

Get Others to Link to Your Site - SEO TIP #3

Here goes the 3rd tip:

In theory there are countless ways, some traditional and some quite innovative, to get other web sites to link to yours. In practice, it can be easier said than done. Google defines a link as it pertains to rankings and SEO as a "vote" from one site to another. The more quality votes your site receives, the greater chance you have of ranking well. If a well established site links to yours, that link carries more weight than one would from a mom & pop shop or less reputable page.


If your site has useful content and is doing something unique, you're already ahead of much of the competition. People need a reason to link to your site, as very few will do it out of the goodness of their heart. Trading links can work, but link exchange networks have decreased in value and won't be of much use in competitive fields. Buying links, if you haven't heard, is a big Google no-no. While entire articles could be written on this topic, here are a few popular methods of acquiring incoming links:

• issuing company press releases with a link back to your site
• submittíng to reputable business directories such as Yahoo! and Business.com
• be active on related blogs by commenting and exchanging ideas
• if you have clients with web sites, ask if they would mind adding your link in a "partners" section
• participate in relevant forums and discussion boards with a link in your signature
• write and submit original articles to web publications in your field with a link in your bio
• get involved in social media and bookmarking

About The Author

John Metzler has held executive positions in the search engine marketing industry since 2001. He is the Founder of FreshPromo, a Canadian-based search marketing firm and updates his blog regularly

Choose Your Keywords Wisely - SEO Beginners Tip #2

Here goes the second tip from John Metzler article

One of the first steps of SEO, this one needs to be done properly the first time or all your future efforts and promotion could end up being wasted. Start by writing down general terms that describe your products, services or web content. Use keyword research services to investigate word and phrase variations. Wordtracker, KeywordDiscovery, and the Google AdWords suggestion tool are good starting points. The goal is to find those niche phrases that your target market uses to find sites just like yours and optimize your site for them. If the phrases do not get enough use by searchers, your profíts from ranking for them will be low. At the same time, stay away from general terms that are tougher to rank for (ie. like "art", "computers", "business", etc.) as a great portion of the traffic will be irrelevant and you'll break the bank attaining such competitive phrases.

About The Author

John Metzler has held executive positions in the search engine marketing industry since 2001. He is the Founder of FreshPromo, a Canadian-based search marketing firm and updates his blog regularly

Tips for SEO Beginners - #1

I recieved a newsletter from SitePro News in July 2008. The newsletter had an article on checklist for SEO Beginner's written by John Metzler. The article had good tips for SEO Beginners. Good Luck Beginners.!

Here goes the tip on creating Search Engine Friendly Content and tomorrow's tip will be on "Choosing Right Keywords"

1. Create Search Engine-Friendly Content

Unique web content is your most valuable asset, and ensuring search engines can read it is crucial. Text embedded in images or Flash cannot be read, so make sure you use important keywords, headings, and hyperlinks in plain text form. Instead of using images as navigation links, CSS (Cascading Style Sheets) makes it easy to format those links to look more like 'buttons', thus creating powerful anchor text as well as making it visually appealing. Use heading tags properly and don't try to hide keywords or text by making it the same color as the page background or shrinking it so it can't be seen. Make sure the keywords you wish to rank high for are used frequently in the page copy but within reason.

Now that you've created good content, is it actually being crawled? Copy and paste a page's URL into a search engine to see if it has been indexed. If you've just created the page, it may take a few days to show up. Aside from age, many factors can lead to web pages not being indexed by search engines, such as duplicate content (ie. a printer-friendly version of a page might be indexed and the normal version not, or vice versa); links generated by JavaScript instead of HTML; poor site architecture (ie. using too many sub-directories); lengthy, dynamically generated URLs using special characters; and orphaned pages.

About The Author
John Metzler has held executive positions in the search engine marketing industry since 2001. He is the Founder of FreshPromo, a Canadian-based search marketing firm and updates his blog regularly